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DSP For Advanced TV: TANGO MEDIA SUITE
TV AUDIENCE LOCATION ANALYTICS
BECAUSE WHERE IS IMPORTANT FOR MEDIA LOCATION
Know your audience, find your audience, down to the ZIP Code.
For national and regional advertisers location targeting can be even more valuable than program environment.
TangoGEO intersects six databases to find your customers
NATIONAL & LOCAL TV PLANNING
BECAUSE HOW MUCH IS IMPORTANT FOR MEDIA VALUATOIN
TangoNVIO creates strategic and tactical impact for advertisers:
Pockets of opportunity can be found in shows, networks, dayparts, rotations,
whenever they’re watching, AND where they’re watching.
AUTOMATED TV AUDIENCE BUYING
BECAUSE AUTOMATION IS IMPORTANT FOR MEDIA ACTIVATION
TangoACT automation meets planning specs: Data is applied to networks, dayparts, rotations.
Keeps external targeting data used in the planning stage:
First or 3rd party data utilized to score TV impression value.