Reinventing TV advertising by fusing Traditional + CTV

By SOS. News Desk | Aug 08, 2025 on September 4, 2025

CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025)

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Get the Benefits of ZIP Level TV Attribution.

Shelley Stansfield on May 19, 2023

Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!

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Centriply ready for 2022 audience-driven TV ad campaigns!

Valerie Myers on December 6, 2021

Audience-first linear TV campaigns are the future of TV.

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The iTV Doctor: Since Our Last Chat...

Rick Howe on August 5, 2021

Rick Howe takes a fresh look at some notable chats with media insiders, revisiting the scoops, predictions, trends & flops--from a decidedly new vantage point.

Check in weekly for the latest media insider chat with Rick Howe on the iTV Doctor's Friday Fireside, Fridays on the TV of Tomorrow Show, sponsored by Centriply.

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Audiences + Attribution: Data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021
We don't agree with John Wannamaker, we know which part of your advertising is working and where.
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Meet the Centriply Team

Valerie Myers on March 10, 2021

Get to know some of the faces behind the service, innovation and success of Centriply.

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Rob Bochicchio

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C 646-872-9530

Rob.Bochicchio@centriply.com

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