--- title: Centriply's Targeted TV for Advertisers | media consultant description: media consultant | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Fast%20(1).png) ## Who Turns Media RFPs Around the Fastest? ##### Rob Bochicchio on September 17, 2026 When a media RFP needs to move fast, the answer usually depends less on who has the best pitch deck and more on who has the operational infrastructure to respond without getting stuck in the middle of the workflow. [Read More](https://blog.centriply.com/who-turns-media-rfps-around-the-fastest) ![](https://blog.centriply.com/hubfs/image-png-Feb-12-2026-05-56-30-5301-PM.png) ## Effective "Surround Sound" Political Media Strategy ##### Activation Team on February 25, 2026 Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop. [Read More](https://blog.centriply.com/effective-surround-sound-political-media-strategy) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## Finding your niche, the way Bad Bunny does it ##### Shelley Stansfield on February 13, 2026 Bad Bunny's $100M empire wasn’t built on talent alone. It was built on a ruthless commitment to knowing exactly who he’s for, showing up where they are, and turning every release into a cultural moment. That same playbook is available to brands through audience-based, advanced TV ad campaigns. [Read More](https://blog.centriply.com/finding-your-niche-the-way-bad-bunny-does-it) ![](https://blog.centriply.com/hubfs/image-png-Aug-25-2025-08-40-46-8633-PM.png) ## Reinventing TV advertising by fusing Traditional + CTV ##### By SOS. News Desk | Aug 08, 2025 on September 4, 2025 ## CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025) [Read More](https://blog.centriply.com/reinventing-tv-advertising-by-fusing-traditional-ctv) ![](https://blog.centriply.com/hubfs/TV%20screen%20Blog%20Sidebar.png) ## Get the Benefits of ZIP Level TV Attribution. ##### Shelley Stansfield on May 19, 2023 **Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!** [Read More](https://blog.centriply.com/tv-attribution-by-zip-code-level) ![](https://blog.centriply.com/hubfs/scontent-iad3-2.xx.fbcdn.netvt39.30808-6s720x720256204146_2913259355654716_7231191886222702575_n.jpg) ## Centriply ready for 2022 audience-driven TV ad campaigns! ##### Valerie Myers on December 6, 2021 Audience-first linear TV campaigns are the future of TV. [Read More](https://blog.centriply.com/meet-the-centriply-team-0) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/media-consultant/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174