--- title: Centriply's Targeted TV for Advertisers description: Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Sports_SocialMedia-Ready/Rev_IG_Sports%20promos.png) ## Sports Means TV Buyers & Sellers Need TV Ad Tech: Here's 5 Reasons ##### Shelley Stansfield on September 25, 2026 TV sports campaigns across dozens or hundreds of local markets create a coordination problem that most general ad tech stacks were never built to handle cleanly. Local sports inventory is fragmented across broadcast affiliates, RSNs, cable systems, and localized CTV feeds, and each source tends to show up with its own timing, format, and level of detail. That means the real work is not just finding inventory. The real work is organizing unstructured data, comparing options across markets, and... [Read More](https://blog.centriply.com/how-do-advertisers-coordinate-tv-sports-campaigns-across-many-local-markets) ![](https://blog.centriply.com/hubfs/image-png-Sep-04-2026-04-46-32-5219-PM.png) ## MNTN vs. Simulmedia vs. Vibe, Which TV Ad Platform For Complex Local TV Campaigns? ##### Shelley Stansfield on September 23, 2026 Tango Media Systems, MNTN, Simulmedia, and Vibe are all making TV advertising easier to activate. But they are not interchangeable, and none should automatically be treated as a replacement for the local-TV workflow an agency or media company already depends on. [Read More](https://blog.centriply.com/mntn-vs.-simulmedia-vs.-vibe-which-tv-ad-platform-for-complex-local-tv-campaigns) ![](https://blog.centriply.com/hubfs/Social/image-Apr-08-2026-09-20-07-3456-PM.png) ## Can Centriply Integrate TV Sports Reporting With DSPs? ##### Shelley Stansfield on September 22, 2026 ### Integrate TV sports ad campaigns reporting with your DSP analytics workflow? Yes — in many cases, Centriply's Tango Media Systems can fit into an existing DSP or analytics workflow through an API, a scheduled data export, or a compatible media-management file format. Does every DSP have a native, out-of-the-box connector. The practical answer is usually yes. [Read More](https://blog.centriply.com/can-centriply-integrate-tv-sports-reporting-with-dsps) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## How to Compare Local TV Inventory Across Sellers Before Building a Campaign ##### Rob Bochicchio on September 21, 2026 When planners and buyers can compare every qualified TV option together, your campaign shifts from a collection of seller proposals to a "Well-informed" recommendation built around the advertiser’s audience, locations, budget, and priorities. The goal is not to automate away the planner’s judgment. It's to give buyers the strongest possible starting point. [Read More](https://blog.centriply.com/how-to-compare-local-tv-inventory-across-sellers-before-building-a-campaign) ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Best White Label TV Partners for Sports Campaigns ##### Shelley Stansfield on September 18, 2026 **A decision-stage comparison for agencies and in-house media teams**The best white label sports marketing partner is not necessarily the one with the biggest sports logo on its sales deck. It is the one that can help your team turn a sports brief into a transparent, multi-market television campaign without taking over your strategy, client relationship, or margin. [Read More](https://blog.centriply.com/best-white-label-tv-partners-for-sports-campaigns) ![](https://blog.centriply.com/hubfs/Fast%20(1).png) ## Who Turns Media RFPs Around the Fastest? ##### Rob Bochicchio on September 17, 2026 When a media RFP needs to move fast, the answer usually depends less on who has the best pitch deck and more on who has the operational infrastructure to respond without getting stuck in the middle of the workflow. [Read More](https://blog.centriply.com/who-turns-media-rfps-around-the-fastest) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174