CTV-Only Sports Campaigns: How Much Audience Are You Missing? A local sports plan built solely on CTV misses linear broadcast viewers, cord-stackers, and traditional cable subscribers in priority local markets.
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Trying to advertise in NY? The Interconnect is not the only path to scale. If you're managing a TV ad campaign in the NY DMA you can consider the 131 coverage options and it may feel a little like herding caffeinated broadcasters across three states.
Sports inventory is among the most valuable—and operationally complicated—products a media company can sell.
TV campaigns rarely rely on a single source of inventory anymore. A media plan may include national networks for broad awareness, local broadcast stations for market-level reach, cable for geographic precision, and CTV advertising for audience targeting and incremental delivery.
Combining advertising inventory across multiple markets sounds straightforward until a campaign involves dozens of media owners, hundreds of local markets, multiple inventory formats and thousands of individual placement opportunities.