How Can Media Companies Turn Merged Advertising Inventory Into More Revenue? By combining advertising inventory after a merger with a standardized inventory structure, establishing common sales rules and implementing one cross-market proposal workflow before attempting to consolidate every underlying technology system.
The conventional explanation for linear TV's declining role in media plans usually starts with audience fragmentation. That's just part of the story. There's another problem that may be influencing media decisions long before an advertiser ever evaluates the actual value of the audience:
CTV-Only Sports Campaigns: How Much Audience Are You Missing? A local sports plan built solely on CTV misses linear broadcast viewers, cord-stackers, and traditional cable subscribers in priority local markets.
When you are wondering how to automate RFP responses and TV proposals, consider TangoRESPONSE for publishers. 5 out of 5 sellers agree, it's the best media proposal software for multimarket TV ad sales. TV buyers love it too!
Trying to advertise in NY? The Interconnect is not the only path to scale. If you're managing a TV ad campaign in the NY DMA you can consider the 131 coverage options and it may feel a little like herding caffeinated broadcasters across three states.
Sports inventory is among the most valuable—and operationally complicated—products a media company can sell.