Centriply's Targeted TV for Advertisers

Effective "Surround Sound" Political Media Strategy

Activation Team on February 25, 2026

Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop.

Bridging Local: Live Sports & Streaming

Activation Team on January 6, 2026

Exploring the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement.

Audiences + Attribution: Data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021

We don't agree with John Wannamaker, we know which part of your advertising is working and where.

TV Industry 2021: Leaders Discuss Top Trends

Activation Team on December 16, 2020

The best and the brightest TV industry insiders give Rick Howe, the iTV Doctor, the scoop on TV next-trends.

Advertising on TV to a target audience?

Activation Team on November 4, 2020

Thinking about using TV ads for your target marketing strategy? Get answers to these questions and be ready to decide if advanced TV advertising is right for you.

How is TV ad tech supporting the virtual economy?

Activation Team on September 15, 2020

Interactive TV Today (ITVT) and The TV of Tomorrow Show (TVOT) presented the 2020 Leadership Congress, Sept 8-10.

Check out this informative TVOT of Tomorrow Replay, hosted by the iTV dr. Rick Howe. https://thetvoftomorrowshow.com/

During this leading TV industry event, panels and keynotes featured a sterling lineup of media owners, video specialists, technology developers and advertising industry leaders all focused on the current upheaval and opportunities in audience viewing and...

Activation Team

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