--- title: Centriply's Targeted TV for Advertisers | Retail Marketing description: Retail Marketing | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/businessman%20hand%20working%20with%20modern%20technology%20and%20digital%20layer%20effect%20as%20business%20strategy%20concept.jpeg) ## 10 Questions When Choosing TV Ad Campaign Support ##### Shelley Stansfield on October 22, 2026 Why hire a Niche Media Agency? A specialized TV advertising media agency partner focuses on helping brands or agencies plan, buy, manage, and measure TV campaigns using complex, mulimarket, local audience data. The right partner identifies where your potential customers watch, selects relevant ad placements, monitors campaign delivery, and helps connect advertising to business results. [Read More](https://blog.centriply.com/10-questions-when-choosing-tv-ad-campaign-support) ![](https://blog.centriply.com/hubfs/image-png-Sep-05-2025-04-37-35-9283-PM.png) ## Part 2: Q&A on Audience-based TV campaigns (We Share Some Details) ##### Shelley Stansfield on October 10, 2025 ##### Welcome to *Part Two of our "Ask Me Anything"* (about Centriply's audience-first, location based TV ad campaign planning and buying). [Read More](https://blog.centriply.com/part-two-ask-me-anything-about-centriply-and-advanced-tv) ![](https://blog.centriply.com/hubfs/Blog%20images/Circle%20Q.png) ## Part 1: Ask Me Anything (About Centriply & Advanced TV) ##### Shelley Stansfield on September 9, 2025 #### Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships\* #### \*But were afraid to ask (but really, really, need to know) [Read More](https://blog.centriply.com/ask-us-anything-qa-planners-buyers) ![](https://blog.centriply.com/hubfs/Canva%20images/Can%20advertising%20Offset%20Price%20increases%3F.png) ## What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth ##### Shelley Stansfield on June 3, 2025 #### Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth. [Read More](https://blog.centriply.com/whats-a-retailer-to-do-dont-let-tariffs-shrink-your-brands) ![](https://blog.centriply.com/hubfs/Canva%20images/WHAT%20MOVES%20THE%20NEEDLE%3F.png) ## Why buy cheap CPMs with minimal upside? ##### Valerie Myers on May 14, 2025 #### **Why would you waste $$$$?** Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent. [Read More](https://blog.centriply.com/new-cheap-cpms-dont-get-results-0) ![](https://blog.centriply.com/hubfs/TangoGEO%20screen%20shots/Change%20LinkedIn1.png) ## Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next ##### Shelley Stansfield on April 8, 2025 [Read More](https://blog.centriply.com/going-in-house-6-easy-steps-to-targeted-tv-campaign-0) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/retail-marketing/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174