--- title: Centriply's Targeted TV for Advertisers | Retail Marketing description: Retail Marketing | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Sep-05-2025-04-37-35-9283-PM.png) ## Part 2: Q&A on Audience-based TV campaigns (We Share Some Details) ##### Shelley Stansfield on October 10, 2025 ##### Welcome to *Part Two of our "Ask Me Anything"* (about Centriply's audience-first, location based TV ad campaign planning and buying). [Read More](https://blog.centriply.com/part-two-ask-me-anything-about-centriply-and-advanced-tv) ![](https://blog.centriply.com/hubfs/Blog%20images/Circle%20Q.png) ## Part 1: Ask Me Anything (About Centriply & Advanced TV) ##### Shelley Stansfield on September 9, 2025 #### Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships\* #### \*But were afraid to ask (but really, really, need to know) [Read More](https://blog.centriply.com/ask-us-anything-qa-planners-buyers) ![](https://blog.centriply.com/hubfs/Canva%20images/Can%20advertising%20Offset%20Price%20increases%3F.png) ## What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth ##### Shelley Stansfield on June 3, 2025 #### Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth. [Read More](https://blog.centriply.com/whats-a-retailer-to-do-dont-let-tariffs-shrink-your-brands) ![](https://blog.centriply.com/hubfs/Canva%20images/WHAT%20MOVES%20THE%20NEEDLE%3F.png) ## Why buy cheap CPMs with minimal upside? ##### Valerie Myers on May 14, 2025 #### **Why would you waste $$$$?** Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent. [Read More](https://blog.centriply.com/new-cheap-cpms-dont-get-results-0) ![](https://blog.centriply.com/hubfs/TangoGEO%20screen%20shots/Change%20LinkedIn1.png) ## Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next ##### Shelley Stansfield on April 8, 2025 [Read More](https://blog.centriply.com/going-in-house-6-easy-steps-to-targeted-tv-campaign-0) ![](https://blog.centriply.com/hubfs/PerformanceBlogVisual_01.png) ## 12 Questions to ponder when determining what "performance" means for TV ad campaigns ##### Valerie Myers on February 19, 2025 #### There are a zillion shiny "new" ad tech tools, seemingly daily. But how do *you* figure out how all this tech drives better performance for *you/your* TV ad campaign—when in reality, it isn't? Or, at least, it isn't in any way that's obvious and easily explained to your clients.  [Read More](https://blog.centriply.com/performance-tv-campaigns) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/retail-marketing/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174