Centriply's Targeted TV for Advertisers

Bridging Local: Live Sports & Streaming

Activation Team on January 6, 2026

Exploring the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement.

Why does everyone want to advertise on sports?

Shelley Stansfield on November 25, 2025

With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.

Multimarket Proposal Management for TV+CTV Ad Sales

Rob Bochicchio on October 15, 2025

Multimarket TV ad campaigns in local sports programming provide excellent opportunities for TV+CTV ad sales teams to offer fast proposal response with efficient options that connect with local audiences.

Part 2: Q&A on Audience-based TV campaigns (We Share Some Details)

Shelley Stansfield on October 10, 2025

Welcome to Part Two of our "Ask Me Anything" (about Centriply's audience-first, location based TV ad campaign planning and buying).

Part 1: Ask Me Anything (About Centriply & Advanced TV)

Shelley Stansfield on September 9, 2025

Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships*

*But were afraid to ask (but really, really, need to know)

Reinventing TV advertising by fusing Traditional + CTV

By SOS. News Desk | Aug 08, 2025 on September 4, 2025

CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025)

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