--- title: Centriply's Targeted TV for Advertisers | Audience Buying (2) description: Audience Buying | Keep up with innovations in Advanced TV and Audience Targeting (2) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Canva%20images/Audience-based%20TV%20Campaigns.png) ## TV Insights: Marketer’s Guide to De-Duplicating Linear & CTV Audiences ##### Activation Team on June 17, 2026 **Q: What is multi-market TV de-duplication?** [Read More](https://blog.centriply.com/tango-media-systems-tv-insights) ![](https://blog.centriply.com/hubfs/Canva%20images/watching%20sports.png) ## New TV Playbook: Streaming & Data are Redefining Sports Audiences ##### Shelley Stansfield on May 18, 2026 ## The Ultimate TV Takeaway for Marketers Sports viewership is no longer confined to a static box in the living room. It is an immersive, often location specific, multi-layered digital and linear TV ecosystem. To win in this environment, your strategy must move past passive logo placements and generic national plans. [Read More](https://blog.centriply.com/new-tv-playbook-streaming-authenticity-and-data-are-redefining-sports-audiences) ![](https://blog.centriply.com/hubfs/image-png-Apr-21-2026-02-30-21-5089-PM.png) ## Audience-Driven B2B TV Campaigns Are Redrawing the Map of the U.S. ##### Shelley Stansfield on May 13, 2026 **The "big city" strategy is failing B2B advertisers.** While legacy media planning suggests starting with the largest DMAs (New York, LA, Chicago), data shows that for high-value audiences like **Chief Information Officers (CIOs)**, these markets actually under-deliver. Here's a case study. [Read More](https://blog.centriply.com/audience-driven-b2b-tv-campaigns-are-redrawing-the-map-of-the-u.s) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## Finding your niche, the way Bad Bunny does it ##### Shelley Stansfield on February 13, 2026 Bad Bunny's $100M empire wasn’t built on talent alone. It was built on a ruthless commitment to knowing exactly who he’s for, showing up where they are, and turning every release into a cultural moment. That same playbook is available to brands through audience-based, advanced TV ad campaigns. [Read More](https://blog.centriply.com/finding-your-niche-the-way-bad-bunny-does-it) ![](https://blog.centriply.com/hubfs/SOS%20list%20image.png) ## Bridging Local: Live Sports & Streaming ##### Activation Team on January 6, 2026 Exploring the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement. [Read More](https://blog.centriply.com/bridging-local-live-sports-streaming) ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Why does everyone want to advertise on sports? ##### Shelley Stansfield on November 25, 2025 With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences. [Read More](https://blog.centriply.com/why-does-everyone-want-to-advertise-on-sports) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/audience-buying/page/3) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174