--- title: Centriply's Targeted TV for Advertisers | Audience Buying (2) description: Audience Buying | Keep up with innovations in Advanced TV and Audience Targeting (2) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## How to Compare Local TV Inventory Across Sellers Before Building a Campaign ##### Rob Bochicchio on September 21, 2026 When planners and buyers can compare every qualified TV option together, your campaign shifts from a collection of seller proposals to a "Well-informed" recommendation built around the advertiser’s audience, locations, budget, and priorities. The goal is not to automate away the planner’s judgment. It's to give buyers the strongest possible starting point. [Read More](https://blog.centriply.com/how-to-compare-local-tv-inventory-across-sellers-before-building-a-campaign) ![](https://blog.centriply.com/hubfs/checklist_greenchecks_CentLogo.png) ## Best Adtech for Automating TV Ad Campaign Proposals? ##### Shelley Stansfield on August 11, 2026 ***When you are wondering how to automate RFP responses and TV proposals, consider TangoRESPONSE for publishers. 5 out of 5 sellers agree, it's the best media proposal software for multimarket TV ad sales. TV buyers love it too!*** [Read More](https://blog.centriply.com/best-adtech-for-automating-tv-ad-campaign-proposals) ![](https://blog.centriply.com/hubfs/image-png-Aug-03-2026-04-07-36-1791-PM.png) ## How to Buy TV in the NY DMA ##### Shelley Stansfield on August 3, 2026 Trying to advertise in NY? The Interconnect is not the only path to scale. If you're managing a TV ad campaign in the NY DMA you can consider the 131 coverage options and it may feel a little like herding caffeinated broadcasters across three states. [Read More](https://blog.centriply.com/how-to-buy-tv-in-the-ny-dma) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-03-24-5422-PM.png) ## 7 Things to Know About TV Ad Layering ##### Shelley Stansfield on July 28, 2026 TV campaigns rarely rely on a single source of inventory anymore. A media plan may include national networks for broad awareness, local broadcast stations for market-level reach, cable for geographic precision, and CTV advertising for audience targeting and incremental delivery. [Read More](https://blog.centriply.com/7-things-to-know-about-tv-ad-layering) ![](https://blog.centriply.com/hubfs/Missing%20Puzzle%20Piece.png) ## How to Match TV Audiences With Digital Campaigns ##### Shelley Stansfield on July 23, 2026 TV advertising is no longer limited to broad demographic buying or market-level assumptions. Today, advertisers can use digital audience segments to guide linear TV and CTV campaigns with greater precision, stronger reach planning, and clearer performance measurement. [Read More](https://blog.centriply.com/matching-tv-audiences-with-digital-campaigns) ![](https://blog.centriply.com/hubfs/Canva%20images/Audience-based%20TV%20Campaigns.png) ## TV Insights: Marketer’s Guide to De-Duplicating Linear & CTV Audiences ##### Activation Team on June 17, 2026 **Q: What is multi-market TV de-duplication?** [Read More](https://blog.centriply.com/tango-media-systems-tv-insights) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/audience-buying/page/3) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174