Buying local sports TV campaigns across multiple markets shouldn’t require your agency or brand team to coordinate every local inventory source, compare incompatible proposals, and rebuild the plan whenever the brief changes.
Centriply provides a managed service for planning, activating, and managing audience-based TV campaigns, helping you connect multiple markets and their inventory offers local sports opportunities to the locations and customers that matter to your business.
## Start with your audience, not the broadcast map!
Before considering which sports programming to buy, we ask two questions: “What audience do you want to reach?” and “Where are they?”
Those answers shape the campaign. Your priority might be customers near retail locations, households within a service area, or audience segments across several regions. A DMA provides useful media context, but it doesn’t automatically define your business opportunity.
Centriply plans below the market level, using ZIP Codes, local TV coverage options, and audience data to identify relevant placements. The available geographic precision depends on the inventory and channel; broadcast, local cable, and CTV each have a role to play. The goal is to combine TV scale with location-specific relevance. Your customers have their own geography. They haven’t agreed to organize their shopping habits around a broadcast map.
## Use a managed service, not another platform to operate
For an agency, Centriply creates white-label multimarket sports campaigns with planning, activation, and campaign management. For an advertiser working directly with us, the same managed-service approach brings media expertise and execution support to your internal team.
You bring the audience priorities, business goals, budget, and campaign requirements. Centriply uses its media expertise and proprietary Tango Media Systems technology to evaluate inventory and build campaign options around the brief. Behind the service, automated inventory workflows and planning tools help organize local TV information, compare options, and support revisions. For your team, the point isn’t learning another software interface. It’s getting a coordinated plan you can evaluate and move forward with.
## Build one plan around the locations that matter
A multimarket campaign needs a consistent strategy without treating every location as interchangeable. Centriply helps connect audience priorities with programming, geography, dayparts, and budget allocation.
A useful brief establishes:
- The audience you want to reach and the business outcome you want to support
- Priority ZIP Codes, store locations, service areas, or regions
- Campaign dates, budget, and sports programming preferences
- Creative requirements, local offers, and approval responsibilities
- Reporting expectations and the measures you will use to evaluate performance
With those decisions in place, media options can be compared against the same requirements. Your team can assess where investment belongs rather than spend the meeting reconciling proposal formats.
## Look beyond the live game window
Live games are an important part of sports advertising, but they aren’t the entire planning universe. Depending on availability and audience fit, pre- and post-game coverage, highlights, and sports discussion programming can also belong in the mix.
Centriply evaluates those options against your campaign goals rather than assuming the highest-profile event is automatically the best buy. Men’s and women’s sports both deserve consideration, along with the different viewing opportunities available across broadcast, cable, and streaming.
The question is not simply “Which game attracts attention?” It is “Which combination of placements helps us reach the right audience in the right locations within this budget?”
## Evaluate women’s sports as part of the audience strategy
EDO’s 2025 Women’s Sports TV Outcomes Report examines advertising performance across women’s sports programming, including basketball, soccer, and tennis. It offers a useful perspective for teams evaluating sports investment beyond familiar properties.
The report’s national TV findings should inform discussion, not substitute for a local campaign plan. Audience fit, geographic coverage, inventory availability, and campaign objectives still need to guide the buy. Explore the report: https://landing.edo.com/womens-sports-tv-outcomes-report-2025
## Connect planning, activation, and measurement
A sports campaign needs more than a promising schedule. It needs a clear path from audience definition to media selection, activation, and performance review.
Centriply brings those stages together through its managed-service approach, supporting audience-based TV planning, campaign execution, and measurement. Agreeing on reporting requirements before launch helps your team evaluate delivery and results against the original brief.
For agencies and advertisers, the value is practical: multimarket sports TV expertise and technology-backed execution without taking on every local planning and coordination task yourself.
You keep the focus on the audience and the business. We help turn that brief into a TV campaign, not a competitive sport in email follow-ups.
## Start with your audience, not the broadcast map!
Before considering which sports programming to buy, we ask two questions: “What audience do you want to reach?” and “Where are they?”
Those answers shape the campaign. Your priority might be customers near retail locations, households within a service area, or audience segments across several regions. A DMA provides useful media context, but it doesn’t automatically define your business opportunity.
Centriply plans below the market level, using ZIP Codes, local TV coverage options, and audience data to identify relevant placements. The available geographic precision depends on the inventory and channel; broadcast, local cable, and CTV each have a role to play. The goal is to combine TV scale with location-specific relevance. Your customers have their own geography. They haven’t agreed to organize their shopping habits around a broadcast map.
## Use a managed service, not another platform to operate
For an agency, Centriply creates white-label multimarket sports campaigns with planning, activation, and campaign management. For an advertiser working directly with us, the same managed-service approach brings media expertise and execution support to your internal team.
You bring the audience priorities, business goals, budget, and campaign requirements. Centriply uses its media expertise and proprietary Tango Media Systems technology to evaluate inventory and build campaign options around the brief. Behind the service, automated inventory workflows and planning tools help organize local TV information, compare options, and support revisions. For your team, the point isn’t learning another software interface. It’s getting a coordinated plan you can evaluate and move forward with.
## Build one plan around the locations that matter
A multimarket campaign needs a consistent strategy without treating every location as interchangeable. Centriply helps connect audience priorities with programming, geography, dayparts, and budget allocation.
A useful brief establishes:
- The audience you want to reach and the business outcome you want to support
- Priority ZIP Codes, store locations, service areas, or regions
- Campaign dates, budget, and sports programming preferences
- Creative requirements, local offers, and approval responsibilities
- Reporting expectations and the measures you will use to evaluate performance
With those decisions in place, media options can be compared against the same requirements. Your team can assess where investment belongs rather than spend the meeting reconciling proposal formats.
## Look beyond the live game window
Live games are an important part of sports advertising, but they aren’t the entire planning universe. Depending on availability and audience fit, pre- and post-game coverage, highlights, and sports discussion programming can also belong in the mix.
Centriply evaluates those options against your campaign goals rather than assuming the highest-profile event is automatically the best buy. Men’s and women’s sports both deserve consideration, along with the different viewing opportunities available across broadcast, cable, and streaming.
The question is not simply “Which game attracts attention?” It is “Which combination of placements helps us reach the right audience in the right locations within this budget?”
## Evaluate women’s sports as part of the audience strategy
EDO’s 2025 Women’s Sports TV Outcomes Report examines advertising performance across women’s sports programming, including basketball, soccer, and tennis. It offers a useful perspective for teams evaluating sports investment beyond familiar properties.
The report’s national TV findings should inform discussion, not substitute for a local campaign plan. Audience fit, geographic coverage, inventory availability, and campaign objectives still need to guide the buy. Explore the report: https://landing.edo.com/womens-sports-tv-outcomes-report-2025
## Connect planning, activation, and measurement
A sports campaign needs more than a promising schedule. It needs a clear path from audience definition to media selection, activation, and performance review.
Centriply brings those stages together through its managed-service approach, supporting audience-based TV planning, campaign execution, and measurement. Agreeing on reporting requirements before launch helps your team evaluate delivery and results against the original brief.
For agencies and advertisers, the value is practical: multimarket sports TV expertise and technology-backed execution without taking on every local planning and coordination task yourself.
You keep the focus on the audience and the business. We help turn that brief into a TV campaign, not a competitive sport in email follow-ups.
Reach out to rob.bochicchio@centriply.com to get automated support for creating fast multimarket proposals. Automated APIs and curated inventory with advanced filtering make your team hard to beat.