--- title: Centriply's Targeted TV for Advertisers | Advanced Linear TV description: Advanced Linear TV | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Images%20for%20instagram%20stories%20(4)/household%204.png) ## When Does Local TV Outperform a National Buy? Cross-Screen Planning Q&A ##### Shelley Stansfield on October 8, 2026 [Read More](https://blog.centriply.com/when-does-local-tv-outperform-a-national-buy-cross-screen-planning-qa) ![](https://blog.centriply.com/hubfs/image-png-May-13-2026-04-57-03-3549-PM.png) ## A Guide to Local Cable TV Activation for National Campaigns ##### Shelley Stansfield on October 7, 2026 The best advanced TV campaign is not simply using the platform with the most audience data or the largest automated buying footprint. By working with Centriply you get to consider three things in one connected workflow. [Read More](https://blog.centriply.com/a-guide-to-local-tv-activation-for-national-campaigns) ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/Stock%20images/Computer%20keyboard%20and%20multiple%20social%20media%20images.jpeg) ## Everything You Need to Know About National Level Local TV Campaigns ##### Shelley Stansfield on October 1, 2026 **National level local TV advertising lets advertisers build coordinated campaigns from local broadcast, cable, and connected TV inventory across multiple markets.** Audience data guides where to invest, local inventory determines how to reach those audiences, and a shared measurement plan connects delivery to business results. [Read More](https://blog.centriply.com/everything-you-need-to-know-about-national-level-local-tv-campaigns) ![](https://blog.centriply.com/hubfs/image-png-Sep-04-2026-04-46-32-5219-PM.png) ## MNTN vs. Simulmedia vs. Vibe, Which TV Ad Platform For Complex Local TV Campaigns? ##### Shelley Stansfield on September 23, 2026 Tango Media Systems, MNTN, Simulmedia, and Vibe are all making TV advertising easier to activate. But they are not interchangeable, and none should automatically be treated as a replacement for the local-TV workflow an agency or media company already depends on. [Read More](https://blog.centriply.com/mntn-vs.-simulmedia-vs.-vibe-which-tv-ad-platform-for-complex-local-tv-campaigns) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## How to Compare Local TV Inventory Across Sellers Before Building a Campaign ##### Rob Bochicchio on September 21, 2026 When planners and buyers can compare every qualified TV option together, your campaign shifts from a collection of seller proposals to a "Well-informed" recommendation built around the advertiser’s audience, locations, budget, and priorities. The goal is not to automate away the planner’s judgment. It's to give buyers the strongest possible starting point. [Read More](https://blog.centriply.com/how-to-compare-local-tv-inventory-across-sellers-before-building-a-campaign) ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Best White Label TV Partners for Sports Campaigns ##### Shelley Stansfield on September 18, 2026 **A decision-stage comparison for agencies and in-house media teams**The best white label sports marketing partner is not necessarily the one with the biggest sports logo on its sales deck. It is the one that can help your team turn a sports brief into a transparent, multi-market television campaign without taking over your strategy, client relationship, or margin. [Read More](https://blog.centriply.com/best-white-label-tv-partners-for-sports-campaigns) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/advanced-linear-tv/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . 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