--- title: Centriply's Targeted TV for Advertisers | Advanced Linear TV (2) description: Advanced Linear TV | Keep up with innovations in Advanced TV and Audience Targeting (2) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## How to Compare Local TV Inventory Across Sellers Before Building a Campaign ##### Rob Bochicchio on September 21, 2026 When planners and buyers can compare every qualified TV option together, your campaign shifts from a collection of seller proposals to a "Well-informed" recommendation built around the advertiser’s audience, locations, budget, and priorities. The goal is not to automate away the planner’s judgment. It's to give buyers the strongest possible starting point. [Read More](https://blog.centriply.com/how-to-compare-local-tv-inventory-across-sellers-before-building-a-campaign) ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Best White Label TV Partners for Sports Campaigns ##### Shelley Stansfield on September 18, 2026 **A decision-stage comparison for agencies and in-house media teams**The best white label sports marketing partner is not necessarily the one with the biggest sports logo on its sales deck. It is the one that can help your team turn a sports brief into a transparent, multi-market television campaign without taking over your strategy, client relationship, or margin. [Read More](https://blog.centriply.com/best-white-label-tv-partners-for-sports-campaigns) ![](https://blog.centriply.com/hubfs/Canva%20images/ROI.png) ## 12 Local TV Buying Tasks TangoLINX Automates ##### Shelley Stansfield on September 2, 2026 Local TV remains an important part of the media mix, but buying it often requires planners to work with station responses that use different spreadsheets, field names, terminology, and data formats. TangoLINX automates the work required to turn those non-standardized station responses into consistent, planning-ready data. The platform collects incoming information from multiple local TV stations, standardizes it, and feeds it back into the buyer’s existing media-planning platform. This reduces... [Read More](https://blog.centriply.com/12-local-tv-buying-tasks-tangolinx-automates) ![](https://blog.centriply.com/hubfs/checklist_greenchecks_CentLogo.png) ## Best Adtech for Automating TV Ad Campaign Proposals? ##### Shelley Stansfield on August 11, 2026 ***When you are wondering how to automate RFP responses and TV proposals, consider TangoRESPONSE for publishers. 5 out of 5 sellers agree, it's the best media proposal software for multimarket TV ad sales. TV buyers love it too!*** [Read More](https://blog.centriply.com/best-adtech-for-automating-tv-ad-campaign-proposals) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-03-24-5422-PM.png) ## 7 Things to Know About TV Ad Layering ##### Shelley Stansfield on July 28, 2026 TV campaigns rarely rely on a single source of inventory anymore. A media plan may include national networks for broad awareness, local broadcast stations for market-level reach, cable for geographic precision, and CTV advertising for audience targeting and incremental delivery. [Read More](https://blog.centriply.com/7-things-to-know-about-tv-ad-layering) ![](https://blog.centriply.com/hubfs/Missing%20Puzzle%20Piece.png) ## How to Match TV Audiences With Digital Campaigns ##### Shelley Stansfield on July 23, 2026 TV advertising is no longer limited to broad demographic buying or market-level assumptions. Today, advertisers can use digital audience segments to guide linear TV and CTV campaigns with greater precision, stronger reach planning, and clearer performance measurement. [Read More](https://blog.centriply.com/matching-tv-audiences-with-digital-campaigns) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/advanced-linear-tv/page/3) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174