A Buy-Side Perspective: what options are available for campaigns now?
BREAKING: ITVT and TVOT SF 2024 just announced the following Hot Topic Session--Media Strategy in a Hot Political Year: A Buy-Side Perspective--sponsored by Centriply, on March 28, 2024. Click the link/see below for a peek at the esteemed panel of experts who will be discussing, well media strategies in a hot political year in this not-to-be-missed session.
This year the TVOT conference runs March 27 & 28, 2024, in San Francisco. If you "do TV" in any way shape or form, don't miss this 2-day conference that covers every corner of the TV industry--even a few you might not know much about. Register here; view the full agenda here.
In addition to appearing on Centriply's panel, CEO Scott Stansfield is also joining the "TVOT SF 2024: *Grand Finale* Plenary Session: Advanced Advertising for Politics and Advocacy" panel, also on March 28th. Another not-to-be-missed session.
See you in SF!
Media Strategy in a Hot Political Year: A Buy-Side Perspective
Thursday, March 28, 2024
9:50-10:25AM
When looking for media advantages, successful campaign managers ask questions like: Who are the people without whom we cannot succeed? Where are the people who are most likely to respond to our message? What do these people need to feel, to support us? Centriply likes to answer with: Audience (Who) + Location (Where) + Message (What) = delivering media advantage for political campaigns that understand the value of local linear TV aligned with CTV and other channels.
2024 is going to be a blockbuster, with an anticipated $10-15 billion spend on TV ads. TV ad campaigns matching specific audience segments to the correct hyper-local location will be more intense than ever. And understanding how TV campaigns work effectively alongside digital channels in a media plan will become even more valuable.
This session will explore the evolution of the importance of audience matching—in the right location and with appropriate content placement—for political campaigns. Hear why knowing the “rules and regulations” of political buying on TV, plus using great adtech, delivers massive advantages when time is of the essence, and how data-driven, audience-first, local linear TV complements CTV/digital buys. It’s not one or the other, it’s both. This buy-side perspective will help media owners understand the changing—yet familiar—face of political ad planning/buying on TV. While “all politics are local” still resonates, it’s the scale of local linear/broadcast TV that can support campaigns, so people can take a campaign message to their voting booth. You’ll have questions—they’ll have answers. Panelists include:
- Albert Thompson, Managing Director of Digital, Walton Isaacson (Moderator)
- Clayton Banks, CEO, Silicon Harlem
- Keith Reidy, Senior Media Buyer, Centriply
- Scott Stansfield, CEO, Centriply
- Shalonda Hunter–Harris, Senior Director of Digital, Social and Creative, The Leadership Conference
- Zulema Baez, VP of Strategic Accounts and Political, Adsmovil