There are a zillion shiny "new" ad tech tools, seemingly daily. But how do you figure out how all this tech drives better performance for you/your TV ad campaign—when in reality, it isn't? Or, at least, it isn't in any way that's obvious and easily explained to your clients. 

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel--and revenue source--untapped.

ANALYSIS: Increase employee applications for a healthcare company staffing efforts

A Buy-Side Perspective: what options are available for campaigns now?

Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!