TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts.

Our clients often ask how they can get more out of their TV/streaming ad campaign budgets. Our response? A thoughtfully multi-layered CTV +TV approach works every time.

There are a zillion shiny "new" ad tech tools, seemingly daily. But how do you figure out how all this tech drives better performance for you/your TV ad campaign—when in reality, it isn't? Or, at least, it isn't in any way that's obvious and easily explained to your clients. 

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel--and revenue source--untapped.

ANALYSIS: Increase employee applications for a healthcare company staffing efforts

A Buy-Side Perspective: what options are available for campaigns now?