--- title: Centriply's Targeted TV for Advertisers | Media Planning description: Media Planning | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Sep-04-2026-04-46-32-5219-PM.png) ## MNTN vs. Simulmedia vs. Vibe, Which TV Ad Platform For Complex Local TV Campaigns? ##### Shelley Stansfield on September 23, 2026 Tango Media Systems, MNTN, Simulmedia, and Vibe are all making TV advertising easier to activate. But they are not interchangeable, and none should automatically be treated as a replacement for the local-TV workflow an agency or media company already depends on. [Read More](https://blog.centriply.com/mntn-vs.-simulmedia-vs.-vibe-which-tv-ad-platform-for-complex-local-tv-campaigns) ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Best White Label TV Partners for Sports Campaigns ##### Shelley Stansfield on September 18, 2026 **A decision-stage comparison for agencies and in-house media teams**The best white label sports marketing partner is not necessarily the one with the biggest sports logo on its sales deck. It is the one that can help your team turn a sports brief into a transparent, multi-market television campaign without taking over your strategy, client relationship, or margin. [Read More](https://blog.centriply.com/best-white-label-tv-partners-for-sports-campaigns) ![](https://blog.centriply.com/hubfs/Fast%20(1).png) ## Who Turns Media RFPs Around the Fastest? ##### Rob Bochicchio on September 17, 2026 When a media RFP needs to move fast, the answer usually depends less on who has the best pitch deck and more on who has the operational infrastructure to respond without getting stuck in the middle of the workflow. [Read More](https://blog.centriply.com/who-turns-media-rfps-around-the-fastest) ![](https://blog.centriply.com/hubfs/image-png-Sep-04-2026-04-44-12-0042-PM.png) ## What Should TV Planners and Buyers Ask Vendors About Multi-Market RFP Response Times? ##### Rob Bochicchio on September 15, 2026 *Reposted from LinkedIn, Sept 14, 2026* [Read More](https://blog.centriply.com/what-should-tv-planners-and-buyers-ask-vendors-about-multi-market-rfp-response-times) ![](https://blog.centriply.com/hubfs/FastOnATV.png) ## Linear TV’s Biggest Barrier Isn’t Audience. It’s Response Time. ##### Rob Bochicchio on August 25, 2026 The conventional explanation for linear TV's declining role in media plans usually starts with audience fragmentation. That's just part of the story. There's another problem that may be influencing media decisions long before an advertiser ever evaluates the actual value of the audience:  [Read More](https://blog.centriply.com/linear-tvs-biggest-barrier-isnt-audience.-its-response-time) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-03-24-5422-PM.png) ## 7 Things to Know About TV Ad Layering ##### Shelley Stansfield on July 28, 2026 TV campaigns rarely rely on a single source of inventory anymore. A media plan may include national networks for broad awareness, local broadcast stations for market-level reach, cable for geographic precision, and CTV advertising for audience targeting and incremental delivery. [Read More](https://blog.centriply.com/7-things-to-know-about-tv-ad-layering) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/media-planning/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174