Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**
Featured contributor to MediaInsider, Dave Morgan, CEO Simulmedia, recently wrote "I was asked if there was a characteristic that set any of them [flavors of advanced TV] apart from the others.
Will you be in SF, June 12? Let's meet. @Centriply is bringing linear TV attribution and data driven advanced advertising to San Francisco. We're doing it and we can show you how. Agencies get strategy, planning and extraordinary value by finding audiences using the same Experian audience segments as programmatic and closing the loop on business growth.