Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop.
Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**
Featured contributor to MediaInsider, Dave Morgan, CEO Simulmedia, recently wrote "I was asked if there was a characteristic that set any of them [flavors of advanced TV] apart from the others.
