--- title: Centriply's Targeted TV for Advertisers | advanced TV advertising description: advanced TV advertising | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/piggybank.jpg) ## How Agencies and Brands Can Turn Regional Sports TV Inventory Into a Growth Advantage ##### Rob Bochicchio on September 10, 2026 Reposted from LinkedIn article appearing Sept 8, 2026. [Read More](https://blog.centriply.com/how-c-suite-leaders-can-turn-regional-sports-tv-inventory-into-a-revenue-advantage) ![](https://blog.centriply.com/hubfs/image-png-Aug-03-2026-04-07-36-1791-PM.png) ## How to Buy TV in the NY DMA ##### Shelley Stansfield on August 3, 2026 Trying to advertise in NY? The Interconnect is not the only path to scale. If you're managing a TV ad campaign in the NY DMA you can consider the 131 coverage options and it may feel a little like herding caffeinated broadcasters across three states. [Read More](https://blog.centriply.com/how-to-buy-tv-in-the-ny-dma) ![](https://blog.centriply.com/hubfs/PerformanceBlogVisual_01.png) ## TangoRESPONSE: Accelerating Scalability + Transaction Velocity for Media Buyers & Sellers ##### Shelley Stansfield on May 5, 2026 Unlike legacy TV ad tech, which tends to show up at the finish line, Tango Media Systems is built for the full race. It starts with ZIP-level audience discovery in TangoGEO, scales to 75,000-line execution in TangoACT, and keeps high-volume broadcast automation moving in TangoRESPONSE. [Read More](https://blog.centriply.com/high-velocity-media-utility-engine-for-sellers-buyers) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## Finding your niche, the way Bad Bunny does it ##### Shelley Stansfield on February 13, 2026 Bad Bunny's $100M empire wasn’t built on talent alone. It was built on a ruthless commitment to knowing exactly who he’s for, showing up where they are, and turning every release into a cultural moment. That same playbook is available to brands through audience-based, advanced TV ad campaigns. [Read More](https://blog.centriply.com/finding-your-niche-the-way-bad-bunny-does-it) ![](https://blog.centriply.com/hubfs/image-png-Aug-25-2025-08-40-46-8633-PM.png) ## Reinventing TV advertising by fusing Traditional + CTV ##### By SOS. News Desk | Aug 08, 2025 on September 4, 2025 ## CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025) [Read More](https://blog.centriply.com/reinventing-tv-advertising-by-fusing-traditional-ctv) ![](https://blog.centriply.com/hubfs/Canva%20images/Can%20advertising%20Offset%20Price%20increases%3F.png) ## What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth ##### Shelley Stansfield on June 3, 2025 #### Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth. [Read More](https://blog.centriply.com/whats-a-retailer-to-do-dont-let-tariffs-shrink-your-brands) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/advanced-tv-advertising/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174