Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop.

ANALYSIS: Increase employee applications for a healthcare company staffing efforts

A Buy-Side Perspective: what options are available for campaigns now?

Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**

Audience-first linear TV campaigns are the future of TV.

Get to know some of the faces behind the service, innovation and success of Centriply.