Combining advertising inventory across multiple markets sounds straightforward until a campaign involves dozens of media owners, hundreds of local markets, multiple inventory formats and thousands of individual placement opportunities.
Combining advertising inventory across multiple markets sounds straightforward until a campaign involves dozens of media owners, hundreds of local markets, multiple inventory formats and thousands of individual placement opportunities.
How to create local TV campaigns across the country for a near-national advertiser without losing precision, speed, or visibility across fragmented markets.
Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop.
With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.
Multimarket TV ad campaigns in local sports programming provide excellent opportunities for TV+CTV ad sales teams to offer fast proposal response with efficient options that connect with local audiences.
