--- title: Centriply's Targeted TV for Advertisers | ZIP level description: ZIP level | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Canva%20images/WHAT%20MOVES%20THE%20NEEDLE%3F.png) ## Why buy cheap CPMs with minimal upside? ##### Valerie Myers on May 14, 2025 #### **Why would you waste $$$$?** Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent. [Read More](https://blog.centriply.com/new-cheap-cpms-dont-get-results-0) ![](https://blog.centriply.com/hubfs/Canva%20images/Add%20a%20heading.png) ## Practical Guide: Audience-based Advanced TV Campaigns ##### Shelley Stansfield on April 4, 2025 #### This content is being shared **to help you** and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel—and revenue source—untapped. [Read More](https://blog.centriply.com/practical-guide-audience-based-tv-advertising) ![](https://blog.centriply.com/hubfs/image-png-May-02-2024-08-28-13-2577-PM.png) ## B2B + TV: Staff Recruitment Campaign Use Case ##### Valerie Myers on May 22, 2024 # ANALYSIS: Increase employee applications for a healthcare company staffing efforts [Read More](https://blog.centriply.com/b2b-and-tv-staff-recruitment-campaign-use-case) ![](https://blog.centriply.com/hubfs/TVOT%20lmain%20list%20image.png) ## TVOT '24 Hot Topic: Media Strategies in a hot political year ##### Valerie Myers on March 12, 2024 # A Buy-Side Perspective: what options are available for campaigns now? [Read More](https://blog.centriply.com/centriply-tvot-hot-topic-session-strategies-in-a-political-year) ![](https://blog.centriply.com/hubfs/SpilledMilk_%20for%20blog_512x540.png) ## No crying over spill here: Focus ad dollars on your location. ##### Shelley Stansfield on October 31, 2023 [No crying over spill here!](https://blog.centriply.com/hubfs/CENTRIPLY_NoSpill_CPMlimits_UseCase_2023.pdf) Audience matching + location specific TV campaigns. [Read More](https://blog.centriply.com/focus-tv-ad-dollars-on-location) ![](https://blog.centriply.com/hubfs/FINAL_HowToUseATV_OpenScreen.png) ## What's Advanced TV? A guide for anyone interested in TV advertising. ##### Shelley Stansfield on July 25, 2023 Welcome to the newest article from the Advanced TV experts at Centriply! We’ve created this shareable content to *help your team* better understand whyAdvanced TV (ATV) is a critical component of a reach solution for your media plans, and why skipping it means leaving an important marketing channel—and a sizable chunk of prospective reach—untapped. [Read More](https://blog.centriply.com/guide-to-using-advancedtv) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/zip-level/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174