ROI from TV campaigns? You bet, and here's how

Valerie Myers on June 6, 2022

Let’s take a look at the process of linear TV ad campaign outcome measurement—yes, you read that right—and how it develops throughout the marketing funnel. Check out the video below: "Herding Cats, Chaos Theory and TV Attribution: One of these things is not like the others..."

As we move through "how it happens", an illustrator will assist by live-drawing some of the ideas along the way. If you're like some of us here at Centriply, visualizing parts of the process, instead of just hearing...

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Watch: It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!

Shelley Stansfield on February 7, 2022
ICYMI: Now on demand, a replay of "It's not (just) the data but how you shake it: No cookies, no problem!" Curious to hear what experts from all sides of the TV attribution puzzle think about topics like "is there even a marketing funnel anymore"? Then watch this fun and informative panel discussion for some deep thoughts on this hot topic.
Again, we're sending a big Centriply  THANK YOU to   #AmyBobchek,   #DanaCornelius,   #RichKaufman,   #iTVDoctor (aka Rick Howe) for   The TV of...
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Centriply ready for 2022 audience-driven TV ad campaigns!

Valerie Myers on December 6, 2021

Audience-first linear TV campaigns are the future of TV.

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The iTV Doctor: Since Our Last Chat...

Rick Howe on August 5, 2021

Rick Howe takes a fresh look at some notable chats with media insiders, revisiting the scoops, predictions, trends & flops--from a decidedly new vantage point.

Check in weekly for the latest media insider chat with Rick Howe on the iTV Doctor's Friday Fireside, Fridays on the TV of Tomorrow Show, sponsored by Centriply.

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Audiences + Attribution: Successful data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021
We don't agree with John Wannamaker, we know which part of your advertising is working and where.
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Centriply + Claritas, enabling household-level linear TV ad campaigns

Shelley Stansfield on June 4, 2021

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

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