The iTV Doctor: Since Our Last Chat...

Rick Howe on August 5, 2021

Rick Howe takes a fresh look at some notable chats with media insiders, revisiting the scoops, predictions, trends & flops--from a decidedly new vantage point.

Check in weekly for the latest media insider chat with Rick Howe on the iTV Doctor's Friday Fireside, Fridays on the TV of Tomorrow Show, sponsored by Centriply.

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Audiences + Attribution: Successful data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021
We don't agree with John Wannamaker, we know which part of your advertising is working and where.
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Centriply + Claritas, enabling household-level linear TV ad campaigns

Shelley Stansfield on June 4, 2021

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

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Moving Forward With Purpose, Erica Schmidt, Global CEO, Matterkind

Valerie Myers on March 24, 2021

In case you missed it: On a recent episode of the Friday Fireside with The iTV Doctor Rick Howe, Centriply had the honor of hosting Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of UM. Erica and the good Doctor had a candid, unscripted conversation covering a range of ideas, kicked off with a cameo by Erica's adorable dog--a now standard video call visitor we can all relate to! 

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Meet the Centriply Team

Valerie Myers on March 10, 2021

Get to know some of the faces behind the service, innovation and success of Centriply.

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Advertising on TV to a target audience?

Activation Team on November 4, 2020

Thinking about using TV ads for your target marketing strategy? Get answers to these questions and be ready to decide if advanced TV advertising is right for you.

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rich.kaufman@centriply.com

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