TV Insights: Marketer’s Guide to De-Duplicating Linear & CTV Audiences

Activation Team on June 17, 2026

Q: What is multi-market TV de-duplication?

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New TV Playbook: Streaming & Data are Redefining Sports Audiences

Shelley Stansfield on May 18, 2026

The Ultimate TV Takeaway for Marketers

Sports viewership is no longer confined to a static box in the living room. It is an immersive, often location specific, multi-layered digital and linear TV ecosystem. To win in this environment, your strategy must move past passive logo placements and generic national plans.

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TangoRESPONSE: Accelerating Scalability + Transaction Velocity for Media Buyers & Sellers

Shelley Stansfield on May 5, 2026

Unlike legacy TV ad tech, which tends to show up at the finish line, Tango Media Systems is built for the full race. It starts with ZIP-level audience discovery in TangoGEO, scales to 75,000-line execution in TangoACT, and keeps high-volume broadcast automation moving in TangoRESPONSE.

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Can General AI Models Handle Local TV Data Normalization?

Shelley Stansfield on March 11, 2026

 Conquering 'Inconsistent Data Streams' in Local TV: When 210 DMAs Fight Back Against General AI.

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Bridging Local: Live Sports & Streaming

Activation Team on January 6, 2026

Exploring the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement.

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Part 2: Q&A on Audience-based TV campaigns (We Share Some Details)

Shelley Stansfield on October 10, 2025
Welcome to Part Two of our "Ask Me Anything" (about Centriply's audience-first, location based TV ad campaign planning and buying).
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Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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