--- title: Centriply's Targeted TV for Advertisers | AdvancedTV (2) description: AdvancedTV | Keep up with innovations in Advanced TV and Audience Targeting (2) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Canva%20images/watching%20sports.png) ## New TV Playbook: Streaming & Data are Redefining Sports Audiences ##### Shelley Stansfield on May 18, 2026 ## The Ultimate TV Takeaway for Marketers Sports viewership is no longer confined to a static box in the living room. It is an immersive, often location specific, multi-layered digital and linear TV ecosystem. To win in this environment, your strategy must move past passive logo placements and generic national plans. [Read More](https://blog.centriply.com/new-tv-playbook-streaming-authenticity-and-data-are-redefining-sports-audiences) ![](https://blog.centriply.com/hubfs/PerformanceBlogVisual_01.png) ## TangoRESPONSE: Accelerating Scalability + Transaction Velocity for Media Buyers & Sellers ##### Shelley Stansfield on May 5, 2026 Unlike legacy TV ad tech, which tends to show up at the finish line, Tango Media Systems is built for the full race. It starts with ZIP-level audience discovery in TangoGEO, scales to 75,000-line execution in TangoACT, and keeps high-volume broadcast automation moving in TangoRESPONSE. [Read More](https://blog.centriply.com/high-velocity-media-utility-engine-for-sellers-buyers) ![](https://blog.centriply.com/hubfs/undefined.png) ## Can General AI Models Handle Local TV Data Normalization? ##### Shelley Stansfield on March 11, 2026  **Conquering 'Inconsistent Data Streams' in Local TV: When 210 DMAs Fight Back Against General AI.** [Read More](https://blog.centriply.com/going-beyond-ai-media-planning-with-tms) ![](https://blog.centriply.com/hubfs/SOS%20list%20image.png) ## Bridging Local: Live Sports & Streaming ##### Activation Team on January 6, 2026 Exploring the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement. [Read More](https://blog.centriply.com/bridging-local-live-sports-streaming) ![](https://blog.centriply.com/hubfs/image-png-Sep-05-2025-04-37-35-9283-PM.png) ## Part 2: Q&A on Audience-based TV campaigns (We Share Some Details) ##### Shelley Stansfield on October 10, 2025 ##### Welcome to *Part Two of our "Ask Me Anything"* (about Centriply's audience-first, location based TV ad campaign planning and buying). [Read More](https://blog.centriply.com/part-two-ask-me-anything-about-centriply-and-advanced-tv) ![](https://blog.centriply.com/hubfs/Blog%20images/Circle%20Q.png) ## Part 1: Ask Me Anything (About Centriply & Advanced TV) ##### Shelley Stansfield on September 9, 2025 #### Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships\* #### \*But were afraid to ask (but really, really, need to know) [Read More](https://blog.centriply.com/ask-us-anything-qa-planners-buyers) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/advancedtv/page/3) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174