Reinventing TV advertising by fusing Traditional + CTV

By SOS. News Desk | Aug 08, 2025 on September 4, 2025

CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025)

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Why buy cheap CPMs with minimal upside?

Valerie Myers on May 14, 2025

Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

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In-House Agencies: Drive Results with Multiscreen TV Ad Campaigns

Shelley Stansfield on April 23, 2025

Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country.

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Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next

Shelley Stansfield on April 8, 2025
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Practical Guide: Audience-based Advanced TV Campaigns

Shelley Stansfield on April 4, 2025

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channeland revenue source—untapped.

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B2B Use Case: Staff Recruitment TV + CTV Campaigns

Shelley Stansfield on March 25, 2025

TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts.

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