There are a zillion shiny "new" ad tech tools, seemingly daily. But how do you figure out how all this tech drives better performance for you/your TV ad campaign—when in reality, it isn't? Or, at least, it isn't in any way that's obvious and easily explained to your clients. 

Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

It's that time of the year.

The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season.

But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but all the seasons to come.

Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools—...

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Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**