--- title: Centriply's Targeted TV for Advertisers | Valerie Myers description: A seasoned director, mentor and manager of thriving teams of mixed crews of brilliant creative personalities, Val's expertise goes beyond simply having an eye for design or a knack for marketing and project management. A strategic, creative problem solver, her talent for leading effective execution was developed as a working pro where a “creative team” was the outlier within a larger corporate org. The result? A skillset that's deeper and broader than design excellence alone, with expertise expanding into creative-side business/operations and design thinking leadership. --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ## Valerie Myers A seasoned director, mentor and manager of thriving teams of mixed crews of brilliant creative personalities, Val's expertise goes beyond simply having an eye for design or a knack for marketing and project management. A strategic, creative problem solver, her talent for leading effective execution was developed as a working pro where a “creative team” was the outlier within a larger corporate org. The result? A skillset that's deeper and broader than design excellence alone, with expertise expanding into creative-side business/operations and design thinking leadership. Find me on: ### Recent Posts ![](https://blog.centriply.com/hubfs/Canva%20images/WHAT%20MOVES%20THE%20NEEDLE%3F.png) ## Why buy cheap CPMs with minimal upside? ##### Valerie Myers on May 14, 2025 #### **Why would you waste $$$$?** Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent. [Read More](https://blog.centriply.com/new-cheap-cpms-dont-get-results-0) ![](https://blog.centriply.com/hubfs/PerformanceBlogVisual_01.png) ## 12 Questions to ponder when determining what "performance" means for TV ad campaigns ##### Valerie Myers on February 19, 2025 #### There are a zillion shiny "new" ad tech tools, seemingly daily. But how do *you* figure out how all this tech drives better performance for *you/your* TV ad campaign—when in reality, it isn't? Or, at least, it isn't in any way that's obvious and easily explained to your clients.  [Read More](https://blog.centriply.com/performance-tv-campaigns) ![](https://blog.centriply.com/hubfs/halloween%20verticle24.png) ## Agency Scaries: Another Tale from the Media Crypt ##### Valerie Myers on October 10, 2024 ### It's that time of the year. #### The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season. #### But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but *all the seasons* to come. #### Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools—... [Read More](https://blog.centriply.com/agency-scaries-another-tale-from-the-media-crypt) ![](https://blog.centriply.com/hubfs/image-png-May-02-2024-08-28-13-2577-PM.png) ## B2B + TV: Staff Recruitment Campaign Use Case ##### Valerie Myers on May 22, 2024 # ANALYSIS: Increase employee applications for a healthcare company staffing efforts [Read More](https://blog.centriply.com/b2b-and-tv-staff-recruitment-campaign-use-case) ![](https://blog.centriply.com/hubfs/TVOT%20lmain%20list%20image.png) ## TVOT '24 Hot Topic: Media Strategies in a hot political year ##### Valerie Myers on March 12, 2024 # A Buy-Side Perspective: what options are available for campaigns now? [Read More](https://blog.centriply.com/centriply-tvot-hot-topic-session-strategies-in-a-political-year) ![](https://blog.centriply.com/hubfs/TVOT22%20panel%20image%20for%20blog.png) ## Linear TV is Advanced TV! Audience-based TV campaigns have scale. ##### Valerie Myers on November 10, 2022 **Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails\*\*** [Read More](https://blog.centriply.com/start-your-campaigns-with-audience-based-tv-to-extend-reach) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/author/valerie-myers/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. 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