Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**
Watch Centriply co-founder Shelley Stansfield in conversation with #TheiTVDoctor, #RickHowe, on his #FridayFireside show! The good doctor and Shelley discuss how Centriply—her independent media agency, specializing in advanced, audience-driven TV campaigns—is playing a pivotal role in transforming how traditional TV ads are bought and sold, focusing on a unified view of TV...
Let’s take a look at the process of linear TV ad campaign outcome measurement—yes, you read that right—and how it develops throughout the marketing funnel. Check out the video below: "Herding Cats, Chaos Theory and TV Attribution: One of these things is not like the others..."
As we move through "how it happens", an illustrator will assist by live-drawing some of the ideas along the way. If you're like some of us here at Centriply, visualizing parts of the process, instead of just hearing...
Audience-first linear TV campaigns are the future of TV.
In case you missed it: On a recent episode of the Friday Fireside with The iTV Doctor Rick Howe, Centriply had the honor of hosting Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of UM. Erica and the good Doctor had a candid, unscripted conversation covering a range of ideas, kicked off with a cameo by Erica's adorable dog--a now standard video call visitor we can all relate to!
