Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all
Saratoga Springs, NY
For immediate release
Contact: Shelley Stansfield
shelley.stansfield@centriply.com / 917-721-6052
February 2024: As Centriply eagerly embraces the exciting Advanced TV opportunities in 2024 and beyond, we are pleased to announce the expansion of our sales and business development team. Comprised of a remarkable group of knowledgeable and distinguished omni-channel media industry professionals, each brings their unique perspectives on the value of linear TV and CTV to the table. Aligning perfectly with Centriply's signature style of solution-building, this newly formed team supports our mission of delivering unparalleled TV ad campaign results for Centriply clients.
This expanded sales and business development team reinforces Centriply's commitment to innovation and delivering outstanding results in modern TV advertising, as we continuously adapt to a dynamic industry and help clients stay ahead of the rapidly evolving curve of television.
To continue that mission, Centriply Cofounder Shelley Stansfield, is thrilled to introduce (or in some cases, re-introduce) you to her sales and business development team. "From day one, Centriply’s mission has been rooted in building strong partnerships with clients and providing them with exceptional service, while making it easy for them to work with us.
Without changing media owner inventory, we create advertising automation that brings in revenue for both the agencies we partner with, and the media owners that supply the campaigns." Centriply's significant ability to transform TV advertising without changing its essence or losing its effectiveness is a foundation for omnichannel success. Expanding my sales and business development team will allow us to grow our capacity, working closely with advertisers to understand goals and objectives and continuing to develop custom campaigns leveraging the power of TV advertising to achieve them.
With the combined experience and knowledge Rob, Rode, Jeff, and Rich bring, I am confident our ability to navigate the ever-changing TV landscape and provide brand builders with unparalleled solutions will remain unmatched in the media business. Our commitment to continuous innovation and staying at the forefront of the TV ad industry is successful thanks to a combination of advanced technology and my entire talented team--which is why I have invested heavily in both. I look forward to continuing to unlock the full potential of TV advertising and shaping the future of TV, driving success, together.”
Meet our newly formed sales and development team:
Rob Bochicchio joins Centriply as President. Rob is a seasoned agency executive who excels at supporting clients in driving omnichannel brand growth and more, with a successful track record in increasing brand awareness and sales and developing high-level partnerships with Fortune 1000 clients. Now, he'll be partnering with our client services and business development teams to grow Centriply organically and expand the client base to new heights. He’s also "that guy,” one of the few who fell in love with marketing/advertising in high school, pursued it in college and career, and continues to find the people, creativity, big thinking and pursuit of exciting new opportunities energizing!
Rodella (Rode) Hurtado is a media sales pro who’s passionate about data-driven digital maturation, cutting through outdated attribution 
models, and driving new solutions to solve clients' problems. Rode is particularly interested in bringing Centriply’s data-driven, audience-first advanced TV/CTV solutions to brands in the multicultural market. Her own AAPI (Filipino + Chinese) culture informs her philosophy of helping clients use media campaigns to “envision a world where diverse cultural groups respect and acknowledge one another as part of one great human community; where each group is unique, yet are all included, engaged, and thriving.”
Jeff Watts joins Centriply as his next step in a career spent at the nexus of TV and advertising (and you may know him from his “Advertising Explained” TikTok/LinkedIn videos). Jeff spent almost two decades with ABC/The Walt Disney Company Television Group in New Business Development, along with a recent stint at Winstar Interactive a division of Mission Media Services, Inc as Regional VP, Programmatic Advertising, learning every corner of the dynamic digital/programmatic space. Convinced the current state of confusion in the advertising business (TV included) has left media buyers with way too many choices and media plans riddled with duplication—and 
buyers with no real idea of the exact media they’re buying—Jeff is on a mission to educate the community on the power Centriply and Tango Media Systems bring to clarify the confusion and simplify the process of TV and CTV advertising.
Rich Kaufman is Centriply’s VP, Business Development, overseeing client service and revenue generation, along with providing strategic advising on product evolution & development to serve client needs today and into the future. His focus on client experience has supported Centriply’s ongoing growth and expansion as an independent agency in the advanced TV space. Rich is dedicated to the idea that one solution does not fit all for clients, and this understanding is the cornerstone of an “It Depends” philosophy that puts client goals first. It’s also the basis for his passion for audience-based media analysis. Prior to Centriply, Rich spent over 10 years in ad agency account management, in addition to consulting work advising companies on the advanced TV ecosystem.
Centriply, known widely as “The Search Engine for TV Audiences®”, has a remarkable origin story that spans decades, so it’s exciting to embark on this new chapter and continue to deliver exceptional campaign results for clients in the years to come. Central to the story of Centriply is the story of Tango Media Systems®, their proprietary cutting-edge ad tech platform—specifically designed to revolutionize linear TV planning and buying. This platform and its vast capabilities—together with a newly expanded team of industry-leading planning/buying/tech/sales experts and data analysts—combine to create impactful and engaging campaigns, ensuring that the best media advantages are utilized based on each client's unique campaign goals.
About Centriply:
Centriply is an independent media agency on a 25-year mission to give agencies and brands the technology that taps into the scale of linear TV with the abilities that digital marketers expect. www.centriply.com
About Tango Media Systems®:
A media analytics and activation software development firm that has designed a planning and buying platform to support media professionals in their quest to create omnichannel TV campaigns. With an extensive data warehouse, Tango can use any census-defined geography to pinpoint consumers on a sub-DMA level and a variety of data sources to match TV viewers.
For further information contact: Shelley.Stansfield@Centriply.com
