Keeping TV campaigns relevant with new team members + solutions

Shelley Stansfield on February 28, 2024

Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all

Get the Benefits of ZIP Level TV Attribution.

Shelley Stansfield on May 19, 2023

Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!

TV Innovations: Same audience, different media

Valerie Myers on August 5, 2022

Centriply is playing a pivotal role in transforming how traditional TV ads are bought and sold in the 21st century.

Watch Centriply co-founder Shelley Stansfield in conversation with #TheiTVDoctor, #RickHowe, on his #FridayFireside show! The good doctor and Shelley discuss how Centriply—her independent media agency, specializing in advanced, audience-driven TV campaigns—is playing a pivotal role in transforming how traditional TV ads are bought and sold, focusing on a unified view of TV...

Audiences + Attribution: Data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021

We don't agree with John Wannamaker, we know which part of your advertising is working and where.

Advertising on TV to a target audience?

Activation Team on November 4, 2020

Thinking about using TV ads for your target marketing strategy? Get answers to these questions and be ready to decide if advanced TV advertising is right for you.

How is TV ad tech supporting the virtual economy?

Activation Team on September 15, 2020

Interactive TV Today (ITVT) and The TV of Tomorrow Show (TVOT) presented the 2020 Leadership Congress, Sept 8-10.

Check out this informative TVOT of Tomorrow Replay, hosted by the iTV dr. Rick Howe. https://thetvoftomorrowshow.com/

During this leading TV industry event, panels and keynotes featured a sterling lineup of media owners, video specialists, technology developers and advertising industry leaders all focused on the current upheaval and opportunities in audience viewing and...