Reinventing TV advertising by fusing Traditional + CTV

By SOS. News Desk | Aug 08, 2025 on September 4, 2025

CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025)

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Go for the WIN! The Selling Power of Sports + TV

Rob Bochicchio on June 18, 2025

With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.

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What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth

Shelley Stansfield on June 3, 2025

Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth.

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In-House Agencies: Drive Results with Multiscreen TV Ad Campaigns

Shelley Stansfield on April 23, 2025

Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country.

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3 Types of TV Campaigns for Mid-Funnel Marketing Success

Shelley Stansfield on November 13, 2024

Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing...

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Agency Scaries: Another Tale from the Media Crypt

Valerie Myers on October 10, 2024

It's that time of the year.

The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season.

But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but all the seasons to come.

Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools...

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Rob Bochicchio

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C 646-872-9530

Rob.Bochicchio@centriply.com

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