Shelley Stansfield

Recent Posts

8 (well, 10) Questions To Ask When Considering TV Advertising

Shelley Stansfield on January 27, 2023

When looking at the right advertising solution for your brand, Advanced TV (ATV) is an effective tool to make an impact and increase overall ROI. However, not all agencies are created equal when it comes to Advanced TV solutions, so be picky when choosing your TV partners, to make sure you work with true Advanced TV pros who will get campaign results that will “wow” you

When it comes to knowing the TV environment and how to best reach your target audience, there are 8 crucial questions—plus 2...

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Watch: It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!

Shelley Stansfield on February 7, 2022
ICYMI: Now on demand, a replay of "It's not (just) the data but how you shake it: No cookies, no problem!" Curious to hear what experts from all sides of the TV attribution puzzle think about topics like "is there even a marketing funnel anymore"? Then watch this fun and informative panel discussion for some deep thoughts on this hot topic.
Again, we're sending a big Centriply  THANK YOU to   #AmyBobchek,   #DanaCornelius,   #RichKaufman,   #iTVDoctor (aka Rick Howe) for   The TV of...
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Centriply + Claritas, enabling household-level linear TV ad campaigns

Shelley Stansfield on June 4, 2021

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

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Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next

Shelley Stansfield on July 6, 2020

 

Bringing your marketing in-house may feel a bit daunting. Everything in media is changing so fast, how do you keep up with Advanced TV solutions? By partnering with a buy-side specialist so you have control, transparency to network/location, and can use the same audience data as your digital campaigns to extend reach and deliver outstanding results.

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Friday Fireside chat with iTV Dr. Rick Howe

Shelley Stansfield on May 18, 2020

Televisionation: May 15, 2020 Friday Fireside featuring Rick Howe, The iTV Doctor, sharing weekly conversations with prominent figures from the TV and video industry, discussing current developments throughout the media landscape. 

HubSpot Video

 

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FINALISTS: AdExchanger Media Tech Awards

Shelley Stansfield on April 20, 2020

ANNOUNCING THE 2020 AD TECH OSCARS:

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