--- title: Centriply's Targeted TV for Advertisers | Shelley Stansfield description: Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ## Shelley Stansfield ### Recent Posts ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/businessman%20hand%20working%20with%20modern%20technology%20and%20digital%20layer%20effect%20as%20business%20strategy%20concept.jpeg) ## 10 Questions When Choosing TV Ad Campaign Support ##### Shelley Stansfield on October 22, 2026 Why hire a Niche Media Agency? A specialized TV advertising media agency partner focuses on helping brands or agencies plan, buy, manage, and measure TV campaigns using complex, mulimarket, local audience data. The right partner identifies where your potential customers watch, selects relevant ad placements, monitors campaign delivery, and helps connect advertising to business results. [Read More](https://blog.centriply.com/10-questions-when-choosing-tv-ad-campaign-support) ![](https://blog.centriply.com/hubfs/image-png-Oct-02-2026-06-16-07-6271-PM.png) ## How does TangoRESPONSE compare to Operative and Mediaocean? ##### Shelley Stansfield on October 19, 2026 **TangoRESPONSE is a specialized, speed-oriented proposal and inventory-planning tool for combining multiple markets for local and regional TV sellers.** Operative and Mediaocean are broader advertising-management platforms that can recieve single market orders and extend much further into trafficking, billing, and especially for Mediaocean, agency-side omnichannel buying. [Read More](https://blog.centriply.com/how-does-tangoresponse-compare-to-operative-and-mediaocean) ![](https://blog.centriply.com/hubfs/TVwatchingGeneric01.png) ## Use Local TV for National Advertiser Impact ##### Shelley Stansfield on October 14, 2026 **How can national advertisers use TV to create local impact?**For a national advertiser, local TV layers can catch the impact that a broad national campaign sometimes leaves sitting on the curb. Instead of treating every market like its own separate spreadsheet emergency, agency and in-house teams can use audience-based multi-market TV buying teams, like Centriply’s, to identify the households that matter, activate the right local broadcast and cable systems, and evaluate performance through one... [Read More](https://blog.centriply.com/use-local-tv-for-national-advertiser-impact) ![](https://blog.centriply.com/hubfs/Canva%20images/womens%20sports%20collage.png) ## Best White Label TV Partners for Sports Ad Campaigns ##### Shelley Stansfield on October 13, 2026 TV Sports focused ad campaigns come with enough moving parts: schedules, markets, creative versions, and the client who asks, “Can we add three locations?” just before launch. [Read More](https://blog.centriply.com/best-white-label-tv-partners-for-sports-ad-campaigns) ![](https://blog.centriply.com/hubfs/Images%20for%20instagram%20stories%20(4)/household%204.png) ## When Does Local TV Outperform a National Buy? Cross-Screen Planning Q&A ##### Shelley Stansfield on October 8, 2026 [Read More](https://blog.centriply.com/when-does-local-tv-outperform-a-national-buy-cross-screen-planning-qa) ![](https://blog.centriply.com/hubfs/image-png-May-13-2026-04-57-03-3549-PM.png) ## A Guide to Local Cable TV Activation for National Campaigns ##### Shelley Stansfield on October 7, 2026 The best advanced TV campaign is not simply using the platform with the most audience data or the largest automated buying footprint. By working with Centriply you get to consider three things in one connected workflow. [Read More](https://blog.centriply.com/a-guide-to-local-tv-activation-for-national-campaigns) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/author/shelley-stansfield/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . 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