Shelley Stansfield

Recent Posts

No crying over spill here: Focus ad dollars on your location.

Shelley Stansfield on October 31, 2023

No crying over spill here! Audience matching + location specific TV campaigns.

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What's Advanced TV? A guide for anyone interested in TV advertising.

Shelley Stansfield on July 25, 2023

Welcome to the newest article from the Advanced TV experts at Centriply! We’ve created this shareable content to help your team better understand whyAdvanced TV (ATV) is a critical component of a reach solution for your media plans, and why skipping it means leaving an important marketing channel—and a sizable chunk of prospective reach—untapped.

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Get the Benefits of ZIP Level TV Attribution.

Shelley Stansfield on May 19, 2023

Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!

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8 (well, 10) Questions To Ask When Considering TV Advertising

Shelley Stansfield on January 27, 2023

When looking at the right advertising solution for your brand, Advanced TV (ATV) is an effective tool to make an impact and increase overall ROI. However, not all agencies are created equal when it comes to Advanced TV solutions, so be picky when choosing your TV partners, to make sure you work with true Advanced TV pros who will get campaign results that will “wow” you

When it comes to knowing the TV environment and how to best reach your target audience, there are 8 crucial questions—plus 2...

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Watch: It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!

Shelley Stansfield on February 7, 2022
ICYMI: Now on demand, a replay of "It's not (just) the data but how you shake it: No cookies, no problem!" Curious to hear what experts from all sides of the TV attribution puzzle think about topics like "is there even a marketing funnel anymore"? Then watch this fun and informative panel discussion for some deep thoughts on this hot topic.
Again, we're sending a big Centriply THANK YOU to #AmyBobchek, #DanaCornelius, #RichKaufman, #iTVDoctor (aka Rick Howe) for The TV of...
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Centriply + Claritas, enabling household-level linear TV ad campaigns

Shelley Stansfield on June 4, 2021

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

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Rich Kaufman
212-983-2357
rich.kaufman@centriply.com

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