Shelley Stansfield

Recent Posts

B2B Use Case: Staff Recruitment TV + CTV Campaigns

Shelley Stansfield on March 25, 2025

TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts.

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5 Ways using Advanced TV campaigns expands reach, boosts revenue, shrinks waste, maximizes budgets

Shelley Stansfield on March 13, 2025

Our clients often ask how they can get more out of their TV/streaming ad campaign budgets. Our response? A thoughtfully multi-layered CTV +TV approach works every time.

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Practical Guide: Audience-based Advanced TV Campaigns

Shelley Stansfield on February 4, 2025

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel--and revenue source--untapped.

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3 Types of TV Campaigns for Mid-Funnel Marketing Success

Shelley Stansfield on November 13, 2024

Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing...

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Keeping TV campaigns relevant with new team members + solutions

Shelley Stansfield on February 28, 2024

Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all

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No crying over spill here: Focus ad dollars on your location.

Shelley Stansfield on October 31, 2023

No crying over spill here! Audience matching + location specific TV campaigns.

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Recent Posts

Contact Us

Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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