When looking at the right advertising solution for your brand, Advanced TV (ATV) is an effective tool to make an impact and increase overall ROI. However, not all agencies are created equal when it comes to Advanced TV solutions, so be picky when choosing your TV partners, to make sure you work with true Advanced TV pros who will get campaign results that will “wow” you

When it comes to knowing the TV environment and how to best reach your target audience, there are 8 crucial questions—plus 2...

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

Bringing your marketing in-house may feel a bit daunting. Everything in media is changing so fast, how do you keep up with Advanced TV solutions? By partnering with a buy-side specialist so you have control, transparency to network/location, and can use the same audience data as your digital campaigns to extend reach and deliver outstanding results.

Televisionation: May 15, 2020 Friday Fireside featuring Rick Howe, The iTV Doctor, sharing weekly conversations with prominent figures from the TV and video industry, discussing current developments throughout the media landscape. 

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ANNOUNCING THE 2020 AD TECH OSCARS: