Welcome to the newest article from the Advanced TV experts at Centriply! We’ve created this shareable content to help your team better understand whyAdvanced TV (ATV) is a critical component of a reach solution for your media plans, and why skipping it means leaving an important marketing channel—and a sizable chunk of prospective reach—untapped.

Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!

When looking at the right advertising solution for your brand, Advanced TV (ATV) is an effective tool to make an impact and increase overall ROI. However, not all agencies are created equal when it comes to Advanced TV solutions, so be picky when choosing your TV partners, to make sure you work with true Advanced TV pros who will get campaign results that will “wow” you

When it comes to knowing the TV environment and how to best reach your target audience, there are 8 crucial questions—plus 2...

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

Bringing your marketing in-house may feel a bit daunting. Everything in media is changing so fast, how do you keep up with Advanced TV solutions? By partnering with a buy-side specialist so you have control, transparency to network/location, and can use the same audience data as your digital campaigns to extend reach and deliver outstanding results.