Shelley Stansfield

Recent Posts

6 Steps to Growing Your Brand With Targeted TV

Shelley Stansfield on September 26, 2018

Considering using TV? As an introduction to our Targeted TV services, Centriply provides a location analysis package that reviews media potential before any commitment.

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INNOVATIONS IN MEDIA: Welcome to the Future of Advanced TV

Shelley Stansfield on January 8, 2018

Growing your business as a media consultant means knowing what’s in store for Advanced TV in 2018.

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We Will Never Forget

Shelley Stansfield on April 6, 2017

We are pleased to support the 9/11 Memorial & Museum in their efforts to ensure we never forget and take time to remember.

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Finding All Types of Women on International Women's Day

Shelley Stansfield on March 7, 2017

With audience-based buying you can share the message they care about

Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impressions.

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Data is the Champion for TV Planners Who Want to Take Back their Power

Shelley Stansfield on September 21, 2016

Just imagine it’s preseason and football teams are busy planning their strategy for the season. They’re figuring out the players’ optimal positions across the field, what maneuvers they’ll use to score touchdowns, and how to outsmart the opposing team.

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Centriply to begin licensing it's proprietary data; Retains Venture Development Center to lead effort

Shelley Stansfield on August 24, 2016

As seen on BusinessWire

NEW YORK, August 22, 2016-- Centriply, a demand-side targeted TV platform for advertisers, announced today that it will begin licensing its proprietary Big Data sets for the first time through an agreement with Venture Development Center (VDC).  

VDC is a New Jersey-based advisory services firm specializing in data monetization and creative data sourcing. They work with clients to define, identify and implement breakthrough uses of Big Data that drive strong revenue...

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