Shelley Stansfield

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Centriply to begin licensing it's proprietary data; Retains Venture Development Center to lead effort

Shelley Stansfield on August 24, 2016

As seen on BusinessWire

NEW YORK, August 22, 2016-- Centriply, a demand-side targeted TV platform for advertisers, announced today that it will begin licensing its proprietary Big Data sets for the first time through an agreement with Venture Development Center (VDC).  

VDC is a New Jersey-based advisory services firm specializing in data monetization and creative data sourcing. They work with clients to define, identify and implement breakthrough uses of Big Data that drive strong revenue...

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Go Beyond Obvious Data Points to Increase Qualified Impressions

Shelley Stansfield on June 2, 2016

Go Beyond Obvious Data Points To Increase Qualified Impressions

Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impressions.

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