8 (well, 10) Questions To Ask When Considering TV Advertising

Shelley Stansfield on January 27, 2023

When looking at the right advertising solution for your brand, Advanced TV (ATV) is an effective tool to make an impact and increase overall ROI. However, not all agencies are created equal when it comes to Advanced TV solutions, so be picky when choosing your TV partners, to make sure you work with true Advanced TV pros who will get campaign results that will “wow” you

When it comes to knowing the TV environment and how to best reach your target audience, there are 8 crucial questions—plus 2...

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Linear TV is Advanced TV! Audience-based TV campaigns have scale.

Valerie Myers on November 10, 2022

Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**

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