Unlike legacy TV ad tech, which tends to show up at the finish line, Tango Media Systems is built for the full race. It starts with ZIP-level audience discovery in TangoGEO, scales to 75,000-line execution in TangoACT, and keeps high-volume broadcast automation moving in TangoRESPONSE.

Welcome to Part Two of our "Ask Me Anything" (about Centriply's audience-first, location based TV ad campaign planning and buying).

Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships*

*But were afraid to ask (but really, really, need to know)

Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country.

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel—and revenue source—untapped.