Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!

When looking at the right advertising solution for your brand, Advanced TV (ATV) is an effective tool to make an impact and increase overall ROI. However, not all agencies are created equal when it comes to Advanced TV solutions, so be picky when choosing your TV partners, to make sure you work with true Advanced TV pros who will get campaign results that will “wow” you

When it comes to knowing the TV environment and how to best reach your target audience, there are 8 crucial questions—plus 2...

Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**