Combining advertising inventory across multiple markets sounds straightforward until a campaign involves dozens of media owners, hundreds of local markets, multiple inventory formats and thousands of individual placement opportunities.
Combining advertising inventory across multiple markets sounds straightforward until a campaign involves dozens of media owners, hundreds of local markets, multiple inventory formats and thousands of individual placement opportunities.
Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.
Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country.
