Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country.

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel—and revenue source—untapped.

Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

It's that time of the year.

The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season.

But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but all the seasons to come.

Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools—...

Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all