When a media RFP needs to move fast, the answer usually depends less on who has the best pitch deck and more on who has the operational infrastructure to respond without getting stuck in the middle of the workflow.
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When a media RFP needs to move fast, the answer usually depends less on who has the best pitch deck and more on who has the operational infrastructure to respond without getting stuck in the middle of the workflow.
Reposted from LinkedIn article appearing Sept 8, 2026.
With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.
Multimarket TV ad campaigns in local sports programming provide excellent opportunities for TV+CTV ad sales teams to offer fast proposal response with efficient options that connect with local audiences.
With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.
Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.