In today’s advertising landscape the question is how do you truly connect? Is using automation cold and impersonal, or the best way to manage your markets to find the right audience segment you want to connect with?

Reliable and successful endorsements that connect to audiences are one of the best ways to build a bridge between athletes and their fans. Presenting these stars in TV’s long form (yes, 30 seconds is considered long form these days), with sight, sound, and motion can create...