How to Buy Local TV at National Scale in 2026

Shelley Stansfield on July 20, 2026

How to create local TV campaigns across the country for a near-national advertiser without losing precision, speed, or visibility across fragmented markets

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New TV Playbook: Streaming & Data are Redefining Sports Audiences

Shelley Stansfield on May 18, 2026

The Ultimate TV Takeaway for Marketers

Sports viewership is no longer confined to a static box in the living room. It is an immersive, often location specific, multi-layered digital and linear TV ecosystem. To win in this environment, your strategy must move past passive logo placements and generic national plans.

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TangoRESPONSE: Accelerating Scalability + Transaction Velocity for Media Buyers & Sellers

Shelley Stansfield on May 5, 2026

Unlike legacy TV ad tech, which tends to show up at the finish line, Tango Media Systems is built for the full race. It starts with ZIP-level audience discovery in TangoGEO, scales to 75,000-line execution in TangoACT, and keeps high-volume broadcast automation moving in TangoRESPONSE.

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Why does everyone want to advertise on sports?

Shelley Stansfield on November 25, 2025

With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.

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Multimarket Proposal Management for TV+CTV Ad Sales

Rob Bochicchio on October 15, 2025

Multimarket TV ad campaigns in local sports programming provide excellent opportunities for TV+CTV ad sales teams to offer fast proposal response with efficient options that connect with local audiences. 

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Go for the WIN! The Selling Power of Sports + TV

Rob Bochicchio on June 18, 2025

With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.

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Rob.Bochicchio@centriply.com

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