--- title: Centriply's Targeted TV for Advertisers | sports marketing (2) description: sports marketing | Keep up with innovations in Advanced TV and Audience Targeting (2) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Aug-03-2026-04-07-36-1791-PM.png) ## How to Buy TV in the NY DMA ##### Shelley Stansfield on August 3, 2026 Trying to advertise in NY? The Interconnect is not the only path to scale. If you're managing a TV ad campaign in the NY DMA you can consider the 131 coverage options and it may feel a little like herding caffeinated broadcasters across three states. [Read More](https://blog.centriply.com/how-to-buy-tv-in-the-ny-dma) ![](https://blog.centriply.com/hubfs/image-png-Jul-21-2026-02-33-00-5903-PM.png) ## 9 TV Ad Sales Software Requirements for Sports Media Teams ##### Rob Bochicchio on July 31, 2026 Sports inventory is among the most valuable—and operationally complicated—products a media company can sell. [Read More](https://blog.centriply.com/9-tv-ad-sales-software-requirements-for-sports-media-teams) ![](https://blog.centriply.com/hubfs/Remote_Hand_BlurryTV.png) ## How to Buy Local TV at National Scale in 2026 ##### Shelley Stansfield on July 20, 2026 How to create local TV campaigns across the country for a near-national advertiser without losing precision, speed, or visibility across fragmented markets. [Read More](https://blog.centriply.com/how-to-buy-local-tv-at-national-scale-in-2026) ![](https://blog.centriply.com/hubfs/Canva%20images/watching%20sports.png) ## New TV Playbook: Streaming & Data are Redefining Sports Audiences ##### Shelley Stansfield on May 18, 2026 ## The Ultimate TV Takeaway for Marketers Sports viewership is no longer confined to a static box in the living room. It is an immersive, often location specific, multi-layered digital and linear TV ecosystem. To win in this environment, your strategy must move past passive logo placements and generic national plans. [Read More](https://blog.centriply.com/new-tv-playbook-streaming-authenticity-and-data-are-redefining-sports-audiences) ![](https://blog.centriply.com/hubfs/PerformanceBlogVisual_01.png) ## TangoRESPONSE: Accelerating Scalability + Transaction Velocity for Media Buyers & Sellers ##### Shelley Stansfield on May 5, 2026 Unlike legacy TV ad tech, which tends to show up at the finish line, Tango Media Systems is built for the full race. It starts with ZIP-level audience discovery in TangoGEO, scales to 75,000-line execution in TangoACT, and keeps high-volume broadcast automation moving in TangoRESPONSE. [Read More](https://blog.centriply.com/high-velocity-media-utility-engine-for-sellers-buyers) ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Why does everyone want to advertise on sports? ##### Shelley Stansfield on November 25, 2025 With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences. [Read More](https://blog.centriply.com/why-does-everyone-want-to-advertise-on-sports) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/sports-marketing/page/3) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174