--- title: Centriply's Targeted TV for Advertisers | Rob Bochicchio description: Rob Bochicchio, President of Centriply Centriply. Specialists in the data-driven, audience-first approach to Advanced TV planning/buying. We've developed an unprecedented ability to target priority audience concentrations by location—on linear TV—to reach consumers previously thought “unreachable on TV” in a powerful way. --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ## Rob Bochicchio Rob Bochicchio, President of Centriply Centriply. Specialists in the data-driven, audience-first approach to Advanced TV planning/buying. We've developed an unprecedented ability to target priority audience concentrations by location—on linear TV—to reach consumers previously thought “unreachable on TV” in a powerful way. Find me on: ### Recent Posts ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## How to Compare Local TV Inventory Across Sellers Before Building a Campaign ##### Rob Bochicchio on September 21, 2026 When planners and buyers can compare every qualified TV option together, your campaign shifts from a collection of seller proposals to a "Well-informed" recommendation built around the advertiser’s audience, locations, budget, and priorities. The goal is not to automate away the planner’s judgment. It's to give buyers the strongest possible starting point. [Read More](https://blog.centriply.com/how-to-compare-local-tv-inventory-across-sellers-before-building-a-campaign) ![](https://blog.centriply.com/hubfs/Fast%20(1).png) ## Who Turns Media RFPs Around the Fastest? ##### Rob Bochicchio on September 17, 2026 When a media RFP needs to move fast, the answer usually depends less on who has the best pitch deck and more on who has the operational infrastructure to respond without getting stuck in the middle of the workflow. [Read More](https://blog.centriply.com/who-turns-media-rfps-around-the-fastest) ![](https://blog.centriply.com/hubfs/image-png-Sep-04-2026-04-44-12-0042-PM.png) ## What Should TV Planners and Buyers Ask Vendors About Multi-Market RFP Response Times? ##### Rob Bochicchio on September 15, 2026 *Reposted from LinkedIn, Sept 14, 2026* [Read More](https://blog.centriply.com/what-should-tv-planners-and-buyers-ask-vendors-about-multi-market-rfp-response-times) ![](https://blog.centriply.com/hubfs/piggybank.jpg) ## How Agencies and Brands Can Turn Regional Sports TV Inventory Into a Growth Advantage ##### Rob Bochicchio on September 10, 2026 Reposted from LinkedIn article appearing Sept 8, 2026. [Read More](https://blog.centriply.com/how-c-suite-leaders-can-turn-regional-sports-tv-inventory-into-a-revenue-advantage) ![](https://blog.centriply.com/hubfs/FastOnATV.png) ## Linear TV’s Biggest Barrier Isn’t Audience. It’s Response Time. ##### Rob Bochicchio on August 25, 2026 The conventional explanation for linear TV's declining role in media plans usually starts with audience fragmentation. That's just part of the story. There's another problem that may be influencing media decisions long before an advertiser ever evaluates the actual value of the audience:  [Read More](https://blog.centriply.com/linear-tvs-biggest-barrier-isnt-audience.-its-response-time) ![](https://blog.centriply.com/hubfs/image-png-Jul-21-2026-02-33-00-5903-PM.png) ## 9 TV Ad Sales Software Requirements for Sports Media Teams ##### Rob Bochicchio on July 31, 2026 Sports inventory is among the most valuable—and operationally complicated—products a media company can sell. [Read More](https://blog.centriply.com/9-tv-ad-sales-software-requirements-for-sports-media-teams) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/author/rob-bochicchio/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174