Centriply's Targeted TV for Advertisers

Linear TV’s Biggest Barrier Isn’t Audience. It’s Response Time.

Rob Bochicchio on August 25, 2026

The conventional explanation for linear TV's declining role in media plans usually starts with audience fragmentation. That's just part of the story. There's another problem that may be influencing media decisions long before an advertiser ever evaluates the actual value of the audience:

Think CTV Reaches the Sports Audience? Think Again.

Shelley Stansfield on August 14, 2026

CTV-Only Sports Campaigns: How Much Audience Are You Missing? A local sports plan built solely on CTV misses linear broadcast viewers, cord-stackers, and traditional cable subscribers in priority local markets.

To evaluate the Linear TV & Cable System Blindspot, look at the total scale of the Top 10 (DMAs) and how viewing habits break down between traditional linear (over-the-air broadcast affiliates + local cable systems) and pure OTT/CTV.
Across just the top 10 markets, there are ~36.7...

TangoRESPONSE: Accelerating Scalability + Transaction Velocity for Media Buyers & Sellers

Shelley Stansfield on May 5, 2026

Unlike legacy TV ad tech, which tends to show up at the finish line, Tango Media Systems is built for the full race. It starts with ZIP-level audience discovery in TangoGEO, scales to 75,000-line execution in TangoACT, and keeps high-volume broadcast automation moving in TangoRESPONSE.

Part 2: Q&A on Audience-based TV campaigns (We Share Some Details)

Shelley Stansfield on October 10, 2025

Welcome to Part Two of our "Ask Me Anything" (about Centriply's audience-first, location based TV ad campaign planning and buying).

Part 1: Ask Me Anything (About Centriply & Advanced TV)

Shelley Stansfield on September 9, 2025

Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships*

*But were afraid to ask (but really, really, need to know)

What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth

Shelley Stansfield on June 3, 2025

Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth.