Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing...

Audience-first linear TV campaigns are the future of TV.

Get to know some of the faces behind the service, innovation and success of Centriply.

It was a dark and stormy night, as the street lights along 42^nd Street flickered and wavered. The crowds, usually thick across the sidewalks, were cautiously huddled in the doorways under the looming silver and black Chrysler Building, hesitating to bolt and be on their way…

Connecting TV campaigns to immediate revenue growth is one of our client's favorite things about using Centriply's advanced targeted linear TV platform.

Like many of our clients, this impressive list of brands had great success after using the power of TV. It's been regularly proven that we are often the critical element that allows them to overcome in competitive mature markets and create breakthrough impact at scale. 

Mark Ritson wrote a very in depth article about the power and trends of TV...

Will you be in SF, June 12? Let's meet. @Centriply is bringing linear TV attribution and data driven advanced advertising to San Francisco. We're doing it and we can show you how. Agencies get strategy, planning and extraordinary value by finding audiences using the same Experian audience segments as programmatic and closing the loop on business growth.