The "big city" strategy is failing B2B advertisers. While legacy media planning suggests starting with the largest DMAs (New York, LA, Chicago), data shows that for high-value audiences like Chief Information Officers (CIOs), these markets actually under-deliver. Here's a case study.

 Conquering the 'Unstructured Data Crisis' in Local TV: When 210 DMAs Fight Back Against General AI.

Bad Bunny's $100M empire wasn’t built on talent alone. It was built on a ruthless commitment to knowing exactly who he’s for, showing up where they are, and turning every release into a cultural moment. That same playbook is available to brands through audience-based, advanced TV ad campaigns.

Welcome to Part Two of our "Ask Me Anything" (about Centriply's audience-first, location based TV ad campaign planning and buying).

Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships*

*But were afraid to ask (but really, really, need to know)

CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025)