--- title: Centriply's Targeted TV for Advertisers | GEO Targeting description: GEO Targeting | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/FastOnATV.png) ## Linear TV’s Biggest Barrier Isn’t Audience. It’s Response Time. ##### Rob Bochicchio on August 25, 2026 The conventional explanation for linear TV's declining role in media plans usually starts with audience fragmentation. That's just part of the story. There's another problem that may be influencing media decisions long before an advertiser ever evaluates the actual value of the audience:  [Read More](https://blog.centriply.com/linear-tvs-biggest-barrier-isnt-audience.-its-response-time) ![](https://blog.centriply.com/hubfs/image-png-Apr-21-2026-02-30-21-5089-PM.png) ## Audience-Driven B2B TV Campaigns Are Redrawing the Map of the U.S. ##### Shelley Stansfield on May 13, 2026 **The "big city" strategy is failing B2B advertisers.** While legacy media planning suggests starting with the largest DMAs (New York, LA, Chicago), data shows that for high-value audiences like **Chief Information Officers (CIOs)**, these markets actually under-deliver. Here's a case study. [Read More](https://blog.centriply.com/audience-driven-b2b-tv-campaigns-are-redrawing-the-map-of-the-u.s) ![](https://blog.centriply.com/hubfs/undefined.png) ## Can General AI Models Handle Local TV Data Normalization? ##### Shelley Stansfield on March 11, 2026 ** Conquering 'Inconsistent Data Streams' in Local TV: When 210 DMAs Fight Back Against General AI.** [Read More](https://blog.centriply.com/going-beyond-ai-media-planning-with-tms) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## Finding your niche, the way Bad Bunny does it ##### Shelley Stansfield on February 13, 2026 Bad Bunny's $100M empire wasn’t built on talent alone. It was built on a ruthless commitment to knowing exactly who he’s for, showing up where they are, and turning every release into a cultural moment. That same playbook is available to brands through audience-based, advanced TV ad campaigns. [Read More](https://blog.centriply.com/finding-your-niche-the-way-bad-bunny-does-it) ![](https://blog.centriply.com/hubfs/image-png-Sep-05-2025-04-37-35-9283-PM.png) ## Part 2: Q&A on Audience-based TV campaigns (We Share Some Details) ##### Shelley Stansfield on October 10, 2025 ##### Welcome to *Part Two of our "Ask Me Anything"* (about Centriply's audience-first, location based TV ad campaign planning and buying). [Read More](https://blog.centriply.com/part-two-ask-me-anything-about-centriply-and-advanced-tv) ![](https://blog.centriply.com/hubfs/Blog%20images/Circle%20Q.png) ## Part 1: Ask Me Anything (About Centriply & Advanced TV) ##### Shelley Stansfield on September 9, 2025 #### Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships\* #### \*But were afraid to ask (but really, really, need to know) [Read More](https://blog.centriply.com/ask-us-anything-qa-planners-buyers) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/geo-targeting/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174