Centriply's Targeted TV for Advertisers

Centriply + Claritas, enabling household-level linear TV ad campaigns

Shelley Stansfield on June 4, 2021

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

How is TV ad tech supporting the virtual economy?

Activation Team on September 15, 2020

Interactive TV Today (ITVT) and The TV of Tomorrow Show (TVOT) presented the 2020 Leadership Congress, Sept 8-10.

Check out this informative TVOT of Tomorrow Replay, hosted by the iTV dr. Rick Howe. https://thetvoftomorrowshow.com/

During this leading TV industry event, panels and keynotes featured a sterling lineup of media owners, video specialists, technology developers and advertising industry leaders all focused on the current upheaval and opportunities in audience viewing and...

Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next

Shelley Stansfield on July 6, 2020

Bringing your marketing in-house may feel a bit daunting. Everything in media is changing so fast, how do you keep up with Advanced TV solutions? By partnering with a buy-side specialist so you have control, transparency to network/location, and can use the same audience data as your digital campaigns to extend reach and deliver outstanding results.

Think Big, Act Local...and VOTE!

Activation Team on June 15, 2020

Want to strengthen, participate in, or just be part of a change for the better in your local community and beyond? Then please make sure you're registered and ready--and Go Vote! Here are some resources and more.

A blog post we hope you don't need: a resource list for your career

Activation Team on May 3, 2020

This spring—well, a lot of 2020 so far—has been crazy in the most unexpected and difficult ways for us all, not the least of which has been on the career front.

FINALISTS: AdExchanger Media Tech Awards

Shelley Stansfield on April 20, 2020

ANNOUNCING THE 2020 AD TECH OSCARS: