--- title: Centriply's Targeted TV for Advertisers | TargetedTV description: TargetedTV | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Best White Label TV Partners for Sports Campaigns ##### Shelley Stansfield on September 18, 2026 **A decision-stage comparison for agencies and in-house media teams**The best white label sports marketing partner is not necessarily the one with the biggest sports logo on its sales deck. It is the one that can help your team turn a sports brief into a transparent, multi-market television campaign without taking over your strategy, client relationship, or margin. [Read More](https://blog.centriply.com/best-white-label-tv-partners-for-sports-campaigns) ![](https://blog.centriply.com/hubfs/undefined.png) ## Can General AI Models Handle Local TV Data Normalization? ##### Shelley Stansfield on March 11, 2026 ** Conquering 'Inconsistent Data Streams' in Local TV: When 210 DMAs Fight Back Against General AI.** [Read More](https://blog.centriply.com/going-beyond-ai-media-planning-with-tms) ![](https://blog.centriply.com/hubfs/image-png-Feb-12-2026-05-56-30-5301-PM.png) ## Effective "Surround Sound" Political Media Strategy ##### Activation Team on February 25, 2026 Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop. [Read More](https://blog.centriply.com/effective-surround-sound-political-media-strategy) ![](https://blog.centriply.com/hubfs/image-png-Sep-05-2025-04-37-35-9283-PM.png) ## Part 2: Q&A on Audience-based TV campaigns (We Share Some Details) ##### Shelley Stansfield on October 10, 2025 ##### Welcome to *Part Two of our "Ask Me Anything"* (about Centriply's audience-first, location based TV ad campaign planning and buying). [Read More](https://blog.centriply.com/part-two-ask-me-anything-about-centriply-and-advanced-tv) ![](https://blog.centriply.com/hubfs/Blog%20images/Circle%20Q.png) ## Part 1: Ask Me Anything (About Centriply & Advanced TV) ##### Shelley Stansfield on September 9, 2025 #### Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships\* #### \*But were afraid to ask (but really, really, need to know) [Read More](https://blog.centriply.com/ask-us-anything-qa-planners-buyers) ![](https://blog.centriply.com/hubfs/Canva%20images/WHAT%20MOVES%20THE%20NEEDLE%3F.png) ## Why buy cheap CPMs with minimal upside? ##### Valerie Myers on May 14, 2025 #### **Why would you waste $$$$?** Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent. [Read More](https://blog.centriply.com/new-cheap-cpms-dont-get-results-0) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/targetedtv/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174