Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country.

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel—and revenue source—untapped.

TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts.

There are a zillion shiny "new" ad tech tools, seemingly daily. But how do you figure out how all this tech drives better performance for you/your TV ad campaign—when in reality, it isn't? Or, at least, it isn't in any way that's obvious and easily explained to your clients.