--- title: Centriply's Targeted TV for Advertisers | TargetedTV (2) description: TargetedTV | Keep up with innovations in Advanced TV and Audience Targeting (2) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Canva%20images/WHAT%20MOVES%20THE%20NEEDLE%3F.png) ## Why buy cheap CPMs with minimal upside? ##### Valerie Myers on May 14, 2025 #### **Why would you waste $$$$?** Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent. [Read More](https://blog.centriply.com/new-cheap-cpms-dont-get-results-0) ![](https://blog.centriply.com/hubfs/social-suggested-images/AgilityLeapsOveBureaucracy.png) ## In-House Agencies: Drive Results with Multiscreen TV Ad Campaigns ##### Shelley Stansfield on April 23, 2025 Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country. [Read More](https://blog.centriply.com/in-house-agencies-drive-results-with-multiscreen-tv-ad-campaigns) ![](https://blog.centriply.com/hubfs/TangoGEO%20screen%20shots/Change%20LinkedIn1.png) ## Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next ##### Shelley Stansfield on April 8, 2025 [Read More](https://blog.centriply.com/going-in-house-6-easy-steps-to-targeted-tv-campaign-0) ![](https://blog.centriply.com/hubfs/Canva%20images/Add%20a%20heading.png) ## Practical Guide: Audience-based Advanced TV Campaigns ##### Shelley Stansfield on April 4, 2025 #### This content is being shared **to help you** and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel—and revenue source—untapped. [Read More](https://blog.centriply.com/practical-guide-audience-based-tv-advertising) ![](https://blog.centriply.com/hubfs/image-png-Jan-15-2025-10-24-09-5280-PM.png) ## B2B Use Case: Staff Recruitment TV + CTV Campaigns ##### Shelley Stansfield on March 25, 2025 #### TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts. [Read More](https://blog.centriply.com/b2b-use-case-staff-recruitment-campaign) ![](https://blog.centriply.com/hubfs/PerformanceBlogVisual_01.png) ## 12 Questions to ponder when determining what "performance" means for TV ad campaigns ##### Valerie Myers on February 19, 2025 #### There are a zillion shiny "new" ad tech tools, seemingly daily. But how do *you* figure out how all this tech drives better performance for *you/your* TV ad campaign—when in reality, it isn't? Or, at least, it isn't in any way that's obvious and easily explained to your clients. [Read More](https://blog.centriply.com/performance-tv-campaigns) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/targetedtv/page/3) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174