--- title: Centriply's Targeted TV for Advertisers | TargetedTV (3) description: TargetedTV | Keep up with innovations in Advanced TV and Audience Targeting (3) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/SpilledMilk_%20for%20blog_512x540.png) ## No crying over spill here: Focus ad dollars on your location. ##### Shelley Stansfield on October 31, 2023 [No crying over spill here!](https://blog.centriply.com/hubfs/CENTRIPLY_NoSpill_CPMlimits_UseCase_2023.pdf) Audience matching + location specific TV campaigns. [Read More](https://blog.centriply.com/focus-tv-ad-dollars-on-location) ![](https://blog.centriply.com/hubfs/FINAL_HowToUseATV_OpenScreen.png) ## What's Advanced TV? A guide for anyone interested in TV advertising. ##### Shelley Stansfield on July 25, 2023 Welcome to the newest article from the Advanced TV experts at Centriply! We’ve created this shareable content to *help your team* better understand whyAdvanced TV (ATV) is a critical component of a reach solution for your media plans, and why skipping it means leaving an important marketing channel—and a sizable chunk of prospective reach—untapped. [Read More](https://blog.centriply.com/guide-to-using-advancedtv) ![](https://blog.centriply.com/hubfs/Stock%20images/Loving%20couple%20at%20home%20relaxing%20watching%20tv.jpeg) ## 10 Questions When Choosing Specialized TV Media Agency ##### Shelley Stansfield on January 27, 2023 A specialized TV advertising media agency partner is an niche agency that focuses on helping brands or agencies plan, buy, manage, and measure TV campaigns using local audience data. The right partner identifies where your potential customers watch, selects relevant ad placements, monitors campaign delivery, and helps connect advertising to business results. [Read More](https://blog.centriply.com/tv-advertising) ![](https://blog.centriply.com/hubfs/image-png-Jul-13-2022-08-34-11-42-PM.png) ## TV Innovations: Same audience, different media ##### Valerie Myers on August 5, 2022 # Centriply is playing a pivotal role in transforming how traditional TV ads are bought and sold in the 21st century. Watch Centriply co-founder Shelley Stansfield in conversation with [#TheiTVDoctor](https://www.linkedin.com/feed/hashtag/?keywords=theitvdoctor&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6941036754686660608), [#RickHowe](https://www.linkedin.com/feed/hashtag/?keywords=rickhowe&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6941036754686660608), on his [#FridayFireside](https://www.linkedin.com/feed/hashtag/?keywords=fridayfireside&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6941036754686660608) show! The good doctor and Shelley discuss how [Centriply—](https://www.linkedin.com/company/centriply/)her independent media agency, specializing in advanced, audience-driven TV campaigns—is playing a pivotal role in transforming how traditional TV ads are bought and sold, focusing on a unified view of TV... [Read More](https://blog.centriply.com/shelley-stansfield-talks-tv-innovations-and-audience-first-tv) ![](https://blog.centriply.com/hubfs/combo%20small.png) ## Centriply + Claritas, enabling household-level linear TV ad campaigns ##### Shelley Stansfield on June 4, 2021 Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth. [Read More](https://blog.centriply.com/new_centriply-claritas-enabling-household-level-linear-tv-ad-campaigns) ![](https://blog.centriply.com/hubfs/image-png-4-1.png) ## How is TV ad tech supporting the virtual economy? ##### Activation Team on September 15, 2020 Interactive TV Today (ITVT) and The TV of Tomorrow Show (TVOT) presented the 2020 Leadership Congress, Sept 8-10. Check out this informative TVOT of Tomorrow Replay, hosted by the iTV dr. Rick Howe. https://thetvoftomorrowshow.com/ During this leading TV industry event, panels and keynotes featured a sterling lineup of media owners, video specialists, technology developers and advertising industry leaders all focused on the current upheaval and opportunities in audience viewing and... [Read More](https://blog.centriply.com/tvot-live-replay) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/targetedtv/page/4) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. 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