TV ADVERTISING LEARNING LAB

Posted by Activation Team on March 13, 2018

 

These downloadable resources will help you understand and explain who, what, where, and when
Targeted TV will work for your brand or industry. Just click on each image for link.

 

   Reach Your Consumers With Targeted TV 

 

                BOOKLET: HOW TO USE TARGETED TV                                      TV & VIDEO OPTIONS FUNNEL

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10 page booklet provides an easy way to understand a TV advertising solution based on targeted audiences, location, programming, and cost.

  • A checklist to quickly answer; when is Targeted TV right?
  • Easy to read and understand maps  
  • Use Case that covers driving customers to a location
  • List of benefits: investments in Advanced TV can demonstrate value

 

 

This infograph shows
how the TV marketplace stacks up.

  • Each level represents the points where ads can be inserted

  • The bottom portion of the funnel includes significant Linear TV options–that fall into the Advanced TV category.
  • Advertisers need to know the advantages and limits of each 
  • how they can be combined for a full view of the whole video stack.

 

 

   

                    COMPARISON OF ATV OFFERINGS                                RE-TARGETING ABILITY OF DATA-DRIVEN TV

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Side-by-side comparison of the major components
of Addressable TV offerings

  • Need  the ability to measure results against your goals?
  • What service is non-skippable and measureable?
  • Where can brand data can be applied to the inventory,
    which yields some eye-popping, Targeted CPMs and ROI?

 

This virtuous circle of data
illustrates the re-targeting ability of TV.

  • Using the same digital audience segments, impact is reinforced by
    sales data tracking which can gauge the impact of media performance.
  • By Leading with data and having it reinforce each step of the way,
    it completes the ROI measurement and supports ongoing decisions.

                                                              

 

 

 AGENCIES BENEFITS SHEET    
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INDUSTRY CATEGORIESCapture4

 

How TV and Digital can work together.

  • Reach your consumers through out their customer journey. Use your customer data to power your TV media spend.

  • Choose from millions of high quality impressions & gain access to 3,000+ cable systems, Telcos, DBS and VOD systems.

Bringing together all of the pieces.

  • Across all industries combined Location based marketing with audience targeting. 

  • Explore eight Targeted TV industry case studies. 

 

 


DSP For Advanced TV: TANGO MEDIA SUITE

 Click here to request a personalized MarTech Demo 

TV AUDIENCE LOCATION ANALYTICS

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BECAUSE WHERE IS IMPORTANT FOR MEDIA LOCATION

Know your audience, find your audience.
For national and regional advertisers, location targeting can be even more valuable than program environment.
TangoGEO intersects six databases to find your customers

 

NATIONAL & LOCAL TV PLANNING

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   BECAUSE HOW MUCH IS IMPORTANT FOR MEDIA VALUATION

TangoNVIO creates strategic and tactical impact for advertisers:
Pockets of opportunity can be found in shows, networks, dayparts, rotations,
whenever they’re watching, AND where they’re watching.

 

       AUTOMATED TV AUDIENCE BUYING  

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              BECAUSE AUTOMATION IS IMPORTANT FOR MEDIA ACTIVATION

TangoACT automation meets planning specs: Data is applied to networks, dayparts, rotations.
K
eeps external targeting data used in the planning stage:  
1st or 3rd party data utilized to score TV impression value.

 

Topics: advertising, data insights, data, Audience Buying, Biz Dev, CMO, media consultant, marketing, shoppers, increase ROI, Retail Marketing, AdvancedTV, CRM Data can drive TV planning, TV Impressions, GEO Targeting, TargetedTV, Media Planners, Media Planning, Technology

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Contact Us

Rich Kaufman
212-983-2357
rich.kaufman@centriply.com

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