10 page booklet provides an easy way to understand a TV advertising solution based on targeted audiences, location, programming, and cost.

• A checklist to quickly answer; when is Targeted TV right?
  
• Easy to read and understand maps  
  
• Use Case that covers driving customers to a location
  
• List of benefits: investments in Advanced TV can demonstrate value

This infograph shows
how the TV marketplace stacks up.

• Each level represents the points where ads can be inserted

• The bottom portion of the funnel includes significant Linear TV options–that fall into the Advanced TV category.
  
• Advertisers need to know the advantages and limits of each 
• how they can be combined for a full view of the whole video stack.

 

Side-by-side comparison of the major components
of Addressable TV offerings

• Need  the ability to measure results against your goals?
  
• What service is non-skippable and measureable?
• Where can brand data can be applied to the inventory,
  which yields some eye-popping, Targeted CPMs and ROI?

This virtuous circle of data
illustrates the re-targeting ability of TV.

• Using the same digital audience segments, impact is reinforced by
  sales data tracking which can gauge the impact of media performance.
• By Leading with data and having it reinforce each step of the way,
  it completes the ROI measurement and supports ongoing decisions.

INDUSTRY CATEGORIES

How TV and Digital can work together.

• Reach your consumers throughout their customer journey. Use your customer data to power your TV media spend.
  
  
• Choose from millions of high quality impressions & gain access to 3,000+ cable systems, Telcos, DBS and VOD systems.

Bringing together all of the pieces.

• Across all industries combined Location based marketing with audience targeting. 
  
  
• Explore eight Targeted TV industry case studies.