TV ADTECH RESOURCE LAB

Posted by Activation Team on March 13, 2018

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Streamline your Advanced TV with TANGO MEDIA SUITE

TV AUDIENCE LOCATION ANALYTICS

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BECAUSE WHERE IS IMPORTANT FOR MEDIA IMPACT
 ZIP Code Audience Targeting for Advertisers | TangoGEO 

Because where your message lands is critical for true media impact. For national and regional advertisers, precise location targeting can be even more valuable than the program environment itself. If you don't know exactly where your market is, you're missing the mark.

TangoGEO changes the game by intersecting six robust databases to analyze, know, and find your exact audience down to the ZIP Code. By layering this deep geographic intelligence over strategic cable systems, we ensure your ad budget is never wasted on the wrong map coordinates. Stop guessing and start targeting where your customers actually live.

 

NATIONAL & LOCAL TV PLANNING

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   BECAUSE HOW MUCH IS IMPORTANT FOR MEDIA VALUATION
 TangoNVIO: Strategic Ad Optimization Across Networks & Dayparts 

## TangoNVIO: Advanced Media Valuation for Maximum Campaign Impact. Because how much you invest is the cornerstone of true media valuation. TangoNVIO creates profound strategic and tactical impact for advertisers by ensuring you never overpay for broad, untargeted airtime.

Instead of settling for standard packages, TangoNVIO uncovers highly lucrative pockets of opportunity hidden within specific shows, networks, dayparts, and audience rotations. We analyze viewing behaviors to capture your audience whenever they are watching and wherever they are watching across premier cable systems. By intersecting timing with smart cost-valuation, TangoNVIO ensures every dollar in your media plan delivers optimal efficiency and measurable results.

 

       AUTOMATED TV AUDIENCE BUYING  

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              BECAUSE AUTOMATION IS IMPORTANT FOR MEDIA  ACTIVATION
 Data-Driven Media Activation Platform | TangoACT 

Automated media activation preserves your strategic intent. Because speed and precision are paramount for modern media activation. A brilliant data strategy means nothing if it gets lost in translation during execution. TangoACT bridges the gap between sophisticated media planning and flawless campaign launch by bringing powerhouse automation directly to your exact planning specifications.

With TangoACT, complex data is seamlessly applied across networks, dayparts, and rotations without manual friction. Unlike standard execution tools that strip away granular insights, our platform safeguards the precise external targeting data established during your planning stage. Whether you are leveraging proprietary 1st-party data or premium 3rd-party data, TangoACT utilizes these insights to continuously score TV impression value across key cable systems. The result? Automated media activation that respects your strategy, maximizes budget efficiency, and hits the target every single time.

 

 

Topics: TargetedTV, Technology, Media Planning, GEO Targeting, TV Impressions, CRM Data can drive TV planning, Media Planners, AdvancedTV, increase ROI, Retail Marketing, shoppers, data, data insights, advertising, marketing, media consultant, CMO, Audience Buying, Biz Dev

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Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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