TV MARTECH VIDEO LAB

Posted by Activation Team on March 13, 2018

Check out our Targeted TV platform and software demos.

 Click on the logo to request a 15 minute demonstration of location, inventory analysis, or audience buying.     


Streamline your Advanced TV with TANGO MEDIA SUITE

TV AUDIENCE LOCATION ANALYTICS

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BECAUSE WHERE IS IMPORTANT FOR MEDIA IMPACT

Know your audience, find your audience, down to the ZIP Code.
For national and regional advertisers location targeting can be even more valuable than program environment.
TangoGEO intersects six databases to find your customers

 

NATIONAL & LOCAL TV PLANNING

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   BECAUSE HOW MUCH IS IMPORTANT FOR MEDIA VALUATION

TangoNVIO creates strategic and tactical impact for advertisers:
Pockets of opportunity can be found in shows, networks, dayparts, rotations,
whenever they’re watching, AND where they’re watching.

 

       AUTOMATED TV AUDIENCE BUYING  

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              BECAUSE AUTOMATION IS IMPORTANT FOR MEDIA ACTIVATION

In TangoACT automation meets planning specs: Data is applied to networks, dayparts, rotations.
K
eeps external targeting data used in the planning stage:  
First or 3rd party data utilized to score TV impression value.

 

 

Topics: TargetedTV, Technology, Media Planning, GEO Targeting, TV Impressions, CRM Data can drive TV planning, Media Planners, AdvancedTV, increase ROI, Retail Marketing, shoppers, data, data insights, advertising, marketing, media consultant, CMO, Audience Buying, Biz Dev

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Rich Kaufman
212-983-2357
rich.kaufman@centriply.com

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