---
title: Centriply's Targeted TV for Advertisers | Media Planning (6)
description: Media Planning | Keep up with innovations in Advanced TV and Audience Targeting (6)
---

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## TVOT '24 Hot Topic: Media Strategies in a hot political year

##### Valerie Myers on March 12, 2024

# A Buy-Side Perspective: what options are available for campaigns now?

[Read More](https://blog.centriply.com/centriply-tvot-hot-topic-session-strategies-in-a-political-year)

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## Keeping TV campaigns relevant with new team members + solutions

##### Shelley Stansfield on February 28, 2024

Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all

[Read More](https://blog.centriply.com/unified-tv-campaigns-and-the-power-of-access)

![](https://blog.centriply.com/hubfs/SpilledMilk_%20for%20blog_512x540.png)

## No crying over spill here: Focus ad dollars on your location.

##### Shelley Stansfield on October 31, 2023

[No crying over spill here!](https://blog.centriply.com/hubfs/CENTRIPLY_NoSpill_CPMlimits_UseCase_2023.pdf) Audience matching + location specific TV campaigns.

[Read More](https://blog.centriply.com/focus-tv-ad-dollars-on-location)

![](https://blog.centriply.com/hubfs/FINAL_HowToUseATV_OpenScreen.png)

## What's Advanced TV? A guide for anyone interested in TV advertising.

##### Shelley Stansfield on July 25, 2023

Welcome to the newest article from the Advanced TV experts at Centriply! We’ve created this shareable content to *help your team* better understand whyAdvanced TV (ATV) is a critical component of a reach solution for your media plans, and why skipping it means leaving an important marketing channel—and a sizable chunk of prospective reach—untapped.

[Read More](https://blog.centriply.com/guide-to-using-advancedtv)

![](https://blog.centriply.com/hubfs/TV%20screen%20Blog%20Sidebar.png)

## Get the Benefits of ZIP Level TV Attribution.

##### Shelley Stansfield on May 19, 2023

**Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!**

[Read More](https://blog.centriply.com/tv-attribution-by-zip-code-level)

![](https://blog.centriply.com/hubfs/Stock%20images/Loving%20couple%20at%20home%20relaxing%20watching%20tv.jpeg)

## 10 Questions When Choosing Specialized TV Media Agency

##### Shelley Stansfield on January 27, 2023

A specialized TV advertising media agency partner is an niche agency that focuses on helping brands or agencies plan, buy, manage, and measure TV campaigns using local audience data. The right partner identifies where your potential customers watch, selects relevant ad placements, monitors campaign delivery, and helps connect advertising to business results.

[Read More](https://blog.centriply.com/tv-advertising)

[All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/media-planning/page/7)

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Rob Bochicchio

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C 646-872-9530

Rob.Bochicchio@centriply.com

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