--- title: Centriply's Targeted TV for Advertisers | Media Planning (7) description: Media Planning | Keep up with innovations in Advanced TV and Audience Targeting (7) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/REVISED_HerdingCats_4OtherUses.png) ## ROI from TV campaigns? You bet, and here's how ##### Valerie Myers on June 6, 2022 **Let’s take a look at the process of linear TV ad campaign outcome measurement—yes, you read that right—and how it develops throughout the marketing funnel.** Check out the video below: "Herding Cats, Chaos Theory and TV Attribution: One of these things is not like the others..." As we move through "how it happens", an illustrator will assist by live-drawing some of the ideas along the way. If you're like some of us here at Centriply, visualizing parts of the process, instead of just hearing... [Read More](https://blog.centriply.com/roi-from-tv-campaigns-yes-heres-how) ![](https://blog.centriply.com/hubfs/Hot%20topic.png) ## Watch: It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem! ##### Shelley Stansfield on February 7, 2022 **ICYMI:** Now on demand, a replay of **"It's not (just) the data but how you shake it: No cookies, no problem!"** Curious to hear what experts from all sides of the TV attribution puzzle think about topics like "is there even a marketing funnel anymore"? Then watch this fun and informative panel discussion for some deep thoughts on this hot topic. Again, we're sending a big [Centriply](https://www.linkedin.com/company/centriply/) THANK YOU to [#AmyBobchek](https://www.linkedin.com/feed/hashtag/?keywords=amybobchek&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992), [#DanaCornelius](https://www.linkedin.com/feed/hashtag/?keywords=danacornelius&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992), [#RichKaufman](https://www.linkedin.com/feed/hashtag/?keywords=richkaufman&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992), [#iTVDoctor](https://www.linkedin.com/feed/hashtag/?keywords=itvdoctor&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992) (aka Rick Howe) for [The TV of...](https://www.linkedin.com/company/tv-of-tomorrow-show/) [Read More](https://blog.centriply.com/its-not-just-the-data-but-how-you-shake-it.-no-cookies-no-problem) ![](https://blog.centriply.com/hubfs/scontent-iad3-2.xx.fbcdn.netvt39.30808-6s720x720256204146_2913259355654716_7231191886222702575_n.jpg) ## Centriply ready for 2022 audience-driven TV ad campaigns! ##### Valerie Myers on December 6, 2021 Audience-first linear TV campaigns are the future of TV. [Read More](https://blog.centriply.com/meet-the-centriply-team-0) ![](https://blog.centriply.com/hubfs/watchlist%20top4.png) ## The iTV Doctor: Since Our Last Chat... ##### Rick Howe on August 5, 2021 Rick Howe takes a fresh look at some notable chats with media insiders, revisiting the scoops, predictions, trends & flops--from a decidedly new vantage point. Check in weekly for the latest media insider chat with Rick Howe on the iTV Doctor's Friday Fireside, Fridays on the [TV of Tomorrow Show](https://thetvoftomorrowshow.com/), sponsored by [Centriply](https://www.centriply.com/). [Read More](https://blog.centriply.com/the-itv-doctor-watchlist-q3) ![](https://blog.centriply.com/hubfs/image-png-Jun-30-2021-07-39-00-70-PM.png) ## Audiences + Attribution: Data-driven TV ad campaigns, start to finish ##### Activation Team on July 6, 2021 We don't agree with John Wannamaker, we know which part of your advertising is working and where. [Read More](https://blog.centriply.com/tv-attribution-for-ad-campaigns) ![](https://blog.centriply.com/hubfs/social-suggested-images/image-Feb-19-2021-12-27-32-68-PM-1.png) ## Moving Forward With Purpose, Erica Schmidt, Global CEO, Matterkind ##### Valerie Myers on March 24, 2021 In case you missed it: On a recent episode of the Friday Fireside with The iTV Doctor Rick Howe, Centriply had the honor of hosting Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of UM. Erica and the good Doctor had a candid, unscripted conversation covering a range of ideas, kicked off with a cameo by Erica's adorable dog--a now standard video call visitor we can all relate to!  [Read More](https://blog.centriply.com/erica-schmidt-global-ceo-matterkind) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/media-planning/page/8) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . 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