Linear TV is Advanced TV! Audience-based TV campaigns have scale.

Valerie Myers on November 10, 2022

Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**

TV Innovations: Same audience, different media

Valerie Myers on August 5, 2022

Centriply is playing a pivotal role in transforming how traditional TV ads are bought and sold in the 21st century.

Watch Centriply co-founder Shelley Stansfield in conversation with #TheiTVDoctor, #RickHowe, on his #FridayFireside show! The good doctor and Shelley discuss how Centriply—her independent media agency, specializing in advanced, audience-driven TV campaigns—is playing a pivotal role in transforming how traditional TV ads are bought and sold, focusing on a unified view of TV...

Audiences + Attribution: Data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021

We don't agree with John Wannamaker, we know which part of your advertising is working and where.

TV Industry 2021: Leaders Discuss Top Trends

Activation Team on December 16, 2020

The best and the brightest TV industry insiders give Rick Howe, the iTV Doctor, the scoop on TV next-trends.

How is TV ad tech supporting the virtual economy?

Activation Team on September 15, 2020

Interactive TV Today (ITVT) and The TV of Tomorrow Show (TVOT) presented the 2020 Leadership Congress, Sept 8-10.

Check out this informative TVOT of Tomorrow Replay, hosted by the iTV dr. Rick Howe. https://thetvoftomorrowshow.com/

During this leading TV industry event, panels and keynotes featured a sterling lineup of media owners, video specialists, technology developers and advertising industry leaders all focused on the current upheaval and opportunities in audience viewing and...

Think Big, Act Local...and VOTE!

Activation Team on June 15, 2020

Want to strengthen, participate in, or just be part of a change for the better in your local community and beyond? Then please make sure you're registered and ready--and Go Vote! Here are some resources and more.