Agency Scaries: Another Tale from the Media Crypt

Valerie Myers on October 10, 2024

It's that time of the year.

The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season.

But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but all the seasons to come.

Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools—...

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Keeping TV campaigns relevant with new team members + solutions

Shelley Stansfield on February 28, 2024

Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all

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No crying over spill here: Focus ad dollars on your location.

Shelley Stansfield on October 31, 2023

No crying over spill here! Audience matching + location specific TV campaigns.

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What's Advanced TV? A guide for anyone interested in TV advertising.

Shelley Stansfield on July 25, 2023

Welcome to the newest article from the Advanced TV experts at Centriply! We’ve created this shareable content to help your team better understand whyAdvanced TV (ATV) is a critical component of a reach solution for your media plans, and why skipping it means leaving an important marketing channel—and a sizable chunk of prospective reach—untapped.

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Get the Benefits of ZIP Level TV Attribution.

Shelley Stansfield on May 19, 2023

Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!

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10 Questions When Choosing Specialized TV Media Agency

Shelley Stansfield on January 27, 2023

A specialized TV advertising media agency partner is an niche agency that focuses on helping brands or agencies plan, buy, manage, and measure TV campaigns using local audience data. The right partner identifies where your potential customers watch, selects relevant ad placements, monitors campaign delivery, and helps connect advertising to business results.

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Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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