TV like digital marketers haven’t seen before. API connections into digital marketing dashboards can provide multiple layers of a TV ad campaigns in one place.
TV like digital marketers haven’t seen before. API connections into digital marketing dashboards can provide multiple layers of a TV ad campaigns in one place.
Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian’s ConsumerViewSM audiences with prospects and TV inventory data, brands can create meaningful interactions with valuable TV audiences at the household, local or national level.
Considering using TV? As an introduction to our Targeted TV services, Centriply provides a location analysis package that reviews media potential before any commitment.
TV is the greatest long-term multiplier of all media channels. Use your digital audience segments to reach customers on TV. Reach real people, real customers all along their journey.
TMS is a practical integration and intelligence layer for the convergent-TV market, helping a larger media organization unify fragmented local supply, modernize seller and buyer workflows, and create a more measurable, scalable path from audience strategy to revenue.
Local television and video campaigns should not require separate strategies for broadcast, cable, CTV, streaming, sports, targeting, activation, and reporting.