We switched hats last week to introduce more people to our technology. It's our effort to transform legacy TV so that it successfully competes in the world of Advanced Targeted Linear TV advertising.
We switched hats last week to introduce more people to our technology. It's our effort to transform legacy TV so that it successfully competes in the world of Advanced Targeted Linear TV advertising.
Targeted TV campaign lifts brand metrics +34% for Connections Academy in 11 states. (for a PDF version of this case study download here)
There are two adages in life, “Timing is everything.” and “Location, location, location.” Centriply’s updated martech platform, TangoGEO 2.0 taps into both.
J.B. Pritzker won the Illinois governor's race by spending $171.5 million of his own cash. Here's Politico's inside look at how he spent it—and what it means for 2020.
TV like digital marketers haven’t seen before. API connections into digital marketing dashboards can provide multiple layers of a TV ad campaigns in one place.
Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian’s ConsumerViewSM audiences with prospects and TV inventory data, brands can create meaningful interactions with valuable TV audiences at the household, local or national level.