---
title: Setting the standard for 2020, digital and TV work together for political campaigns.
description: Expect TV to work with digital strategies and tactics. Targeted TV can move quickly for political campaigns that need to get messages in front of constituents and respond to changing conditions. Responsive, data-driven and granular targeting at the speed of life.
image: https://blog.centriply.com/hubfs/all%20images%20for%20use%20/Elections%20direction%20sign%20on%20sky%20background.jpeg
---

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# Setting the standard for 2020, digital and TV work together for political campaigns.

Posted by [Activation Team](https://blog.centriply.com/author/activation-team) on December 6, 2018

J.B. Pritzker won the Illinois governor's race by spending $171.5 million of his own cash. Here's Politico's inside look at how he spent it—and what it means for 2020. 

![Elections direction sign on sky background](https://blog.centriply.com/hs-fs/hubfs/all%20images%20for%20use%20/Elections%20direction%20sign%20on%20sky%20background.jpeg?width=300&name=Elections%20direction%20sign%20on%20sky%20background.jpeg)It was one of the most robust operations of any statewide campaign in U.S. history, with spending expected to surpass $250 million, rivaling only the $280 million spent in the 2010 California governor’s race. All told, Pritzker’s juggernaut had more than 200 employees, 33 field offices, wall-to-wall TV ads and a massive investment in digital advertising resulting in innovations that are likely to serve as a model for 2020.

[https://www.politico.com/magazine/story/2018/11/15/jb-pritzker-illinois-governors-race-2018-strategy-spending-2020-222574](https://www.politico.com/magazine/story/2018/11/15/jb-pritzker-illinois-governors-race-2018-strategy-spending-2020-222574)

 ![jb political](https://blog.centriply.com/hs-fs/hubfs/jb%20political.jpg?width=889&name=jb%20political.jpg)

 ![politico logo](https://blog.centriply.com/hs-fs/hubfs/politico%20logo.jpg?width=301&name=politico%20logo.jpg)

 Topics: [Political Advertising](https://blog.centriply.com/topic/political-advertising), [Digital and TV for Political Campaigns](https://blog.centriply.com/topic/digital-and-tv-for-political-campaigns), [Targeted TV for Political Advertising](https://blog.centriply.com/topic/targeted-tv-for-political-advertising)

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Rob Bochicchio

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C 646-872-9530

Rob.Bochicchio@centriply.com

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