J.B. Pritzker won the Illinois governor's race by spending $171.5 million of his own cash. Here's Politico's inside look at how he spent it—and what it means for 2020.
It was one of the most robust operations of any statewide campaign in U.S. history, with spending expected to surpass $250 million, rivaling only the $280 million spent in the 2010 California governor’s race. All told, Pritzker’s juggernaut had more than 200 employees, 33 field offices, wall-to-wall TV ads and a massive investment in digital advertising resulting in innovations that are likely to serve as a model for 2020.
